{"id":127466,"date":"2026-04-20T13:29:15","date_gmt":"2026-04-20T16:29:15","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=127466"},"modified":"2026-04-20T13:29:15","modified_gmt":"2026-04-20T16:29:15","slug":"as-vesperas-da-black-friday-casas-bahia-anuncia-parceria-de-longo-prazo-com-o-mercado-livre","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2026\/04\/20\/as-vesperas-da-black-friday-casas-bahia-anuncia-parceria-de-longo-prazo-com-o-mercado-livre\/","title":{"rendered":"\u00c0s v\u00e9speras da Black Friday, Casas Bahia anuncia parceria de longo prazo com o Mercado Livre"},"content":{"rendered":"<p data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">O Grupo\u00a0<a title=\"https:\/\/www.estadao.com.br\/tudo-sobre\/casas-bahia\/?srsltid=AfmBOoojI3cuMsfAbFcpEyKvO47Ovl8tT6lvgR84EUFSH8i6arVuaaLI\" href=\"https:\/\/www.estadao.com.br\/tudo-sobre\/casas-bahia\/?srsltid=AfmBOoojI3cuMsfAbFcpEyKvO47Ovl8tT6lvgR84EUFSH8i6arVuaaLI\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:1,&quot;c.t&quot;:7}\"><b>Casas Bahia<\/b><\/a>\u00a0anunciou nesta quinta-feira, 23, uma parceria estrat\u00e9gica de longo prazo com o\u00a0<a title=\"https:\/\/www.estadao.com.br\/tudo-sobre\/mercado-livre\/?srsltid=AfmBOorbVEWEyRogapjiemmEivrHB8scRylUVHAJTAjuZdAONLAIH9iK\" href=\"https:\/\/www.estadao.com.br\/tudo-sobre\/mercado-livre\/?srsltid=AfmBOorbVEWEyRogapjiemmEivrHB8scRylUVHAJTAjuZdAONLAIH9iK\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:1,&quot;c.t&quot;:7}\"><b>Mercado Livre<\/b><\/a>\u00a0para impulsionar o varejo digital no Brasil. Segundo a empresa, a partir de novembro, os produtos das categorias principais da varejista &#8211; eletrodom\u00e9sticos, eletr\u00f4nicos e m\u00f3veis &#8211; estar\u00e3o dispon\u00edveis na plataforma do Mercado Livre.<\/p>\n<p data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">Em fato relevante enviado \u00e0 Comiss\u00e3o de Valores Mobili\u00e1rios (CVM), a Casas Bahia destaca que vem fortalecendo sua relev\u00e2ncia tamb\u00e9m no e-commerce pr\u00f3prio, com crescimento de dois d\u00edgitos nos \u00faltimos trimestres.<\/p>\n<div class=\"mm_conteudo blog-multimidia foto\">\n<div class=\"article-image-slot image-slot-placeholder\" data-doc-id=\"cms\/api\/amp\/image\/AA1P2wAy\">\n<div class=\"article-image-slot\">\n<div class=\"article-image-container in-div polished\" data-t=\"{&quot;n&quot;:&quot;OpenModal&quot;,&quot;t&quot;:13,&quot;b&quot;:8,&quot;c.i&quot;:&quot;AA1P2oJJ&quot;,&quot;c.l&quot;:false,&quot;c.t&quot;:13,&quot;c.b&quot;:&quot;Estad\u00e3o&quot;,&quot;c.bi&quot;:&quot;BB6s5Un&quot;,&quot;c.hl&quot;:&quot;\u00c0s v\u00e9speras da Black Friday, Casas Bahia anuncia parceria de longo prazo com o Mercado Livre&quot;}\" data-test-id=\"AA1P2wAy\">\n<div><\/div>\n<p><button class=\"article-image-height-wrapper expandable article-image-height-wrapper-new\" data-customhandled=\"true\" data-t=\"{&quot;n&quot;:&quot;OpenModalButton&quot;,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:1,&quot;c.i&quot;:&quot;AA1P2oJJ&quot;,&quot;c.l&quot;:false,&quot;c.t&quot;:13,&quot;c.b&quot;:&quot;Estad\u00e3o&quot;,&quot;c.bi&quot;:&quot;BB6s5Un&quot;,&quot;c.hl&quot;:&quot;\u00c0s v\u00e9speras da Black Friday, Casas Bahia anuncia parceria de longo prazo com o Mercado Livre&quot;}\"><img decoding=\"async\" class=\"article-image article-image-ux-impr article-image-new expandable\" title=\"Fachada das Casas Bahia em SP. Foto: Daniel Teixeira\/Estad\u00e3o\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA1P2wAy.img?w=612&amp;h=453&amp;m=6\" alt=\"Fachada das Casas Bahia em SP. Foto: Daniel Teixeira\/Estad\u00e3o\" \/><\/button><\/p>\n<div class=\"image-caption-container image-caption-container-ux-impr articlewc-image-caption-container\"><span class=\"image-caption\">Fachada das Casas Bahia em SP. Foto: Daniel Teixeira\/Estad\u00e3o<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"continue-read-break\" data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">\u201cEssa alian\u00e7a nos permitir\u00e1 ganhar market share, alavancar nossa opera\u00e7\u00e3o e otimizar o uso do nosso ecossistema, incluindo solu\u00e7\u00f5es log\u00edsticas, de cr\u00e9dito e servi\u00e7os. Mais do que uma expans\u00e3o de canal, trata-se de uma evolu\u00e7\u00e3o no modelo de neg\u00f3cio do Grupo Casas Bahia &#8211; uma Companhia cada vez mais eficiente, conectada e preparada para o futuro do varejo nacional\u201d, destaca o CEO do Grupo Casas Bahia, Renato Franklin.<\/p>\n<p data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">J\u00e1 o vice-presidente s\u00eanior e l\u00edder do Mercado Livre no Brasil, Fernando Yunes, destaca que a chegada de uma marca hist\u00f3rica e com forte conex\u00e3o com o consumidor brasileiro reafirma o prop\u00f3sito de seguir desenvolvendo e fortalecendo o e-commerce no Pa\u00eds.<\/p>\n<div class=\"mm_conteudo blog-multimidia foto\">\n<div class=\"article-image-slot image-slot-placeholder\" data-doc-id=\"cms\/api\/amp\/image\/BB1oacKc\">\n<div class=\"article-image-slot\">\n<div class=\"article-image-container in-div polished\" data-t=\"{&quot;n&quot;:&quot;OpenModal&quot;,&quot;t&quot;:13,&quot;b&quot;:8,&quot;c.i&quot;:&quot;AA1P2oJJ&quot;,&quot;c.l&quot;:false,&quot;c.t&quot;:13,&quot;c.b&quot;:&quot;Estad\u00e3o&quot;,&quot;c.bi&quot;:&quot;BB6s5Un&quot;,&quot;c.hl&quot;:&quot;\u00c0s v\u00e9speras da Black Friday, Casas Bahia anuncia parceria de longo prazo com o Mercado Livre&quot;}\" data-test-id=\"BB1oacKc\">\n<div><\/div>\n<p><button class=\"article-image-height-wrapper expandable article-image-height-wrapper-new\" data-customhandled=\"true\" data-t=\"{&quot;n&quot;:&quot;OpenModalButton&quot;,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:1,&quot;c.i&quot;:&quot;AA1P2oJJ&quot;,&quot;c.l&quot;:false,&quot;c.t&quot;:13,&quot;c.b&quot;:&quot;Estad\u00e3o&quot;,&quot;c.bi&quot;:&quot;BB6s5Un&quot;,&quot;c.hl&quot;:&quot;\u00c0s v\u00e9speras da Black Friday, Casas Bahia anuncia parceria de longo prazo com o Mercado Livre&quot;}\"><img decoding=\"async\" class=\"article-image article-image-ux-impr article-image-new expandable\" title=\"Deposito do Mercado Livre. Foto: Aline Bronzati\/Estad\u00e3o\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/BB1oacKc.img?w=612&amp;h=459&amp;m=6\" alt=\"Deposito do Mercado Livre. Foto: Aline Bronzati\/Estad\u00e3o\" \/><\/button><\/p>\n<div class=\"image-caption-container image-caption-container-ux-impr articlewc-image-caption-container\"><span class=\"image-caption\">Deposito do Mercado Livre. Foto: Aline Bronzati\/Estad\u00e3o<\/span><span class=\"image-attribution image-attribution-ux-impr\">\u00a9\u00a0Fornecido por Estad\u00e3o<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"\" data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">O an\u00fancio ocorre em um momento estrat\u00e9gico, pr\u00f3ximo \u00e0 Black Friday, per\u00edodo em que categorias como eletrodom\u00e9sticos, eletr\u00f4nicos e m\u00f3veis est\u00e3o entre as mais procuradas pelos consumidores.<\/p>\n<p data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">\u201cEssa parceria de longo prazo refor\u00e7a a complementaridade das duas empresas e marca o in\u00edcio de uma nova fase para o e-commerce de eletrodom\u00e9sticos, eletr\u00f4nicos e m\u00f3veis no Brasil\u201d, afirma ainda Yunes.<\/p>\n<p data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;,&quot;t&quot;:13,&quot;a&quot;:&quot;click&quot;,&quot;b&quot;:76}\">Segundo a Casas Bahia, a iniciativa contribuir\u00e1 para a companhia ampliar seus canais de venda e consolidar-se como l\u00edder na comercializa\u00e7\u00e3o de eletrodom\u00e9sticos, eletr\u00f4nicos e m\u00f3veis (1P) no varejo omnichannel (integra\u00e7\u00e3o entre os canais online e offline) brasileiro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo\u00a0Casas Bahia\u00a0anunciou nesta quinta-feira, 23, uma parceria estrat\u00e9gica de longo prazo com o\u00a0Mercado Livre\u00a0para impulsionar o varejo digital no Brasil. Segundo a empresa, a partir de novembro, os produtos das categorias principais da varejista &#8211; eletrodom\u00e9sticos, eletr\u00f4nicos e m\u00f3veis &#8211; estar\u00e3o dispon\u00edveis na plataforma do Mercado Livre.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-127466","post","type-post","status-publish","format-standard","hentry","category-l-founders"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=127466"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127466\/revisions"}],"predecessor-version":[{"id":127467,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127466\/revisions\/127467"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=127466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=127466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=127466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}