{"id":127249,"date":"2026-04-15T12:59:36","date_gmt":"2026-04-15T15:59:36","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=127249"},"modified":"2026-04-15T12:59:36","modified_gmt":"2026-04-15T15:59:36","slug":"boticario-encosta-na-natura-natu3-e-ja-se-diz-lider-disputa-esquenta-no-setor-de-beleza","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2026\/04\/15\/boticario-encosta-na-natura-natu3-e-ja-se-diz-lider-disputa-esquenta-no-setor-de-beleza\/","title":{"rendered":"Botic\u00e1rio encosta na Natura (NATU3) e j\u00e1 se diz l\u00edder; disputa esquenta no setor de beleza"},"content":{"rendered":"<section class=\"single-header\" data-flash-single-header=\"1\">\n<div class=\"container-xl px-4 xl:px-0\" data-rocket-location-hash=\"86635bfea2ec9741a8b022bf89b3649b\">\n<div class=\"single-head grid\">\n<div class=\"g-col-12\">\n<h2 class=\"single-head-description font-alt fw-normal fs-3 lg:fs-5 line-normal letter-normal\">Grupo reduz diferen\u00e7a para 0,3 p.p. e ganha for\u00e7a com crescimento e expans\u00e3o.<\/h2>\n<\/div>\n<\/div>\n<div class=\"single-head-bottom grid gap-2 align-content-center\">\n<div class=\"g-col-12 lg:g-col-4 single-head-bottom-left d-flex flex-wrap gap-3 align-items-center justify-content-start\">\n<div class=\"addon-authors single-author chip-multi-v1 d-flex flex-wrap gap-2 w-100\">\n<div class=\"single-author-imgs d-flex flex-wrap\"><a class=\"d-flex align-items-center rounded-circle\" title=\"Luiz Fernando\" href=\"https:\/\/guiadoinvestidor.com.br\/autor\/luizfernando\/\"><img loading=\"lazy\" decoding=\"async\" class=\"w-40 h-auto aspect-1x1 fit-cover rounded-circle border border-white entered lazyloaded\" title=\"Luiz Fernando\" src=\"https:\/\/uploads.guiadoinvestidor.com.br\/2025\/11\/IMG-20251109-WA00612-96x96.jpg\" alt=\"Luiz Fernando\" width=\"40\" height=\"40\" data-lazy-srcset=\"https:\/\/uploads.guiadoinvestidor.com.br\/2025\/11\/IMG-20251109-WA00612-96x96.jpg 1200w\" data-lazy-sizes=\"100vw\" data-lazy-src=\"https:\/\/uploads.guiadoinvestidor.com.br\/2025\/11\/IMG-20251109-WA00612-96x96.jpg\" data-ll-status=\"loaded\" \/><\/a><\/div>\n<div class=\"single-author-body d-flex flex-1 flex-column justify-content-center\">\n<p class=\"single-author-name font-base fw-bolder fs-1 line-fixed letter-fixed d-inline\"><a class=\"text-decoration-none d-inline single-author-name font-base fw-bolder fs-1 line-fixed letter-fixed \" title=\"Luiz Fernando\" href=\"https:\/\/guiadoinvestidor.com.br\/autor\/luizfernando\/\">Luiz Fernando<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"g-col-12 lg:g-col-4 single-head-bottom-center d-flex flex-wrap gap-3 align-items-center justify-content-start lg:justify-content-end\">\n<div class=\"d-flex gap-2 align-items-center justify-content-start lg:justify-content-center\"><i class=\"d-flex single-datetime-icon \"><\/i><span class=\"single-datetime-text\">15\/04\/2026 08:30<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"single-body container-xl px-4 xl:px-0\" data-rocket-location-hash=\"b9ae98711fc46b29a6815c7f683fde36\" data-flash-single-body=\"1\">\n<div class=\"grid\">\n<article class=\"g-col-12 lg:g-col-8 xl:g-col-8\">\n<div class=\"addon-news-reader w-100\" data-low-perf=\"\">\n<div id=\"text-to-speech\" class=\"m-negative-1 lg:mx-0 my-4 position-relative bg-white border-top border-bottom lg:border-left lg:border-right border-gray-200 text-gray-500 px-4 lg:px-3 lg:rounded-1 d-flex gap-2 justify-content-center align-items-center\" data-title=\"Botic\u00e1rio encosta na Natura (NATU3) e j\u00e1 se diz l\u00edder; disputa esquenta no setor de beleza\" data-summary-text=\"Grupo reduz diferen\u00e7a para 0,3 p.p. e ganha for\u00e7a com crescimento e expans\u00e3o.\" data-text=\"Expans\u00e3o e fideliza\u00e7\u00e3o refor\u00e7am lideran\u00e7a no setor Botic\u00e1rio atinge 15,5% de market share e encosta na Natura Crescimento e inova\u00e7\u00e3o aceleram ganho de participa\u00e7\u00e3o O Grupo Botic\u00e1rio ficou a um passo de ultrapassar a Natura (NATU3) e j\u00e1 disputa a lideran\u00e7a do mercado de beleza no Brasil. Segundo a Euromonitor, a empresa atingiu 15,5% de market share, ficando apenas 0,3 ponto percentual atr\u00e1s da rival. Al\u00e9m disso, dados da Nielsen j\u00e1 colocariam o Botic\u00e1rio na lideran\u00e7a, segundo executivos da companhia. Crescimento acelera disputa O Botic\u00e1rio registrou crescimento de 6,8% em 2025, com GMV de R$ 38,1 bilh\u00f5es, em linha com o avan\u00e7o do mercado. Enquanto isso, a Natura cresceu apenas 1,8% globalmente e perdeu participa\u00e7\u00e3o no Brasil. Com isso, o Botic\u00e1rio ganhou espa\u00e7o e avan\u00e7ou 50 pontos-base em market share, consolidando sua posi\u00e7\u00e3o. Perfumaria e lan\u00e7amentos impulsionam A perfumaria liderou o crescimento, com alta de 15% dentro do grupo, acima dos 10% do setor. Al\u00e9m disso, 27% das vendas vieram de produtos lan\u00e7ados no \u00faltimo ano, o que refor\u00e7a a estrat\u00e9gia de inova\u00e7\u00e3o. Dessa forma, fragr\u00e2ncias como Clash, Her Code e Hadya ajudaram a acelerar o desempenho. Expans\u00e3o e fideliza\u00e7\u00e3o sustentam avan\u00e7o A companhia ampliou presen\u00e7a com 113 novas lojas, alcan\u00e7ando cerca de 4 mil unidades em 16 pa\u00edses. Ao mesmo tempo, o canal B2B cresceu 23%, chegando a 160 mil pontos de venda. Por fim, o programa Beautybox j\u00e1 soma 26 milh\u00f5es de usu\u00e1rios, fortalecendo reten\u00e7\u00e3o e frequ\u00eancia de compra.\">\n<div class=\"tts-wave d-flex justify-content-center align-items-center flex-1\"><\/div>\n<p><button id=\"tts-speed\" class=\"ms-2 fs-1 font-alt fw-medium bg-white border border-primary text-primary rounded-circle aspect-1x1  d-flex align-items-center justify-content-center\" aria-label=\"Velocidade\">1.0x<\/button><\/div>\n<\/div>\n<section class=\"single-body-thumbnail m-negative-1 lg:mx-0\">\n<figure class=\"wp-caption alignnone img-fluid\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid w-100 lg:rounded-1 entered lazyloaded\" title=\"BOTICARIO\" src=\"https:\/\/uploads.guiadoinvestidor.com.br\/2024\/06\/xSWvb0Fg-BOTICARIO.jpg\" alt=\"BOTICARIO\" width=\"900\" height=\"500\" data-lazy-srcset=\"https:\/\/uploads.guiadoinvestidor.com.br\/2024\/06\/xSWvb0Fg-BOTICARIO-640x500.avif 440w, https:\/\/uploads.guiadoinvestidor.com.br\/2024\/06\/xSWvb0Fg-BOTICARIO.jpg 1200w\" data-lazy-sizes=\"100vw\" data-lazy-src=\"https:\/\/uploads.guiadoinvestidor.com.br\/2024\/06\/xSWvb0Fg-BOTICARIO.jpg\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-caption-text\">BOTICARIO<\/figcaption><\/figure>\n<\/section>\n<div class=\"single-content\">\n<p class=\"has-medium-font-size\">O\u00a0<strong><a href=\"https:\/\/guiadoinvestidor.com.br\/?s=Grupo+Botic%C3%A1rio\">Grupo Botic\u00e1rio<\/a><\/strong>\u00a0ficou a um passo de ultrapassar a\u00a0<strong><a href=\"https:\/\/guiadoinvestidor.com.br\/?s=Natura\">Natura<\/a>\u00a0(<a href=\"https:\/\/data.guiadoinvestidor.com.br\/acao\/NATU3\">NATU3<\/a>)<\/strong>\u00a0e j\u00e1 disputa a\u00a0<a href=\"https:\/\/guiadoinvestidor.com.br\/?s=lideran%C3%A7a\">lideran\u00e7a<\/a>\u00a0do\u00a0<a href=\"https:\/\/guiadoinvestidor.com.br\/?s=mercado\">mercado<\/a>\u00a0de\u00a0<a href=\"https:\/\/guiadoinvestidor.com.br\/?s=beleza\">beleza<\/a>\u00a0no Brasil. Segundo a Euromonitor, a empresa atingiu\u00a0<strong>15,5% de market share<\/strong>, ficando apenas\u00a0<strong>0,3 ponto percentual atr\u00e1s<\/strong>\u00a0da rival.<\/p>\n<p class=\"has-medium-font-size\">Al\u00e9m disso,\u00a0<a href=\"https:\/\/braziljournal.com\/boticario-encosta-na-natura-pela-nielsen-ja-somos-o-lider\/?utm_source=Brazil+Journal&amp;utm_campaign=4497a55565-news-04122025-2-_COPY_01&amp;utm_medium=email&amp;utm_term=0_850f0f7afd-4497a55565-624034943\">dados da Nielsen j\u00e1 colocariam o Botic\u00e1rio na lideran\u00e7a<\/a>, segundo executivos da companhia.<\/p>\n<h2 id=\"h-crescimento-acelera-disputa\" class=\"wp-block-heading\">Crescimento acelera disputa<\/h2>\n<p class=\"has-medium-font-size\">O Botic\u00e1rio registrou crescimento de\u00a0<strong>6,8% em 2025<\/strong>, com GMV de\u00a0<strong>R$ 38,1 bilh\u00f5es<\/strong>, em linha com o avan\u00e7o do mercado.<\/p>\n<p class=\"has-medium-font-size\">Enquanto isso, a Natura cresceu apenas\u00a0<strong>1,8% globalmente<\/strong>\u00a0e perdeu participa\u00e7\u00e3o no Brasil.<\/p>\n<p class=\"has-medium-font-size\">Com isso, o Botic\u00e1rio ganhou espa\u00e7o e avan\u00e7ou\u00a0<strong>50 pontos-base em market share<\/strong>, consolidando sua posi\u00e7\u00e3o.<\/p>\n<\/div>\n<section class=\"grid related-posts container-xl px-0 my-6 related_posts\">\n<div class=\"section-heading section-heading-link g-col-12 grid heading-size-sm\">\n<div class=\"section-heading-wrapper g-col-12 d-flex justify-content-between align-items-center\"><\/div>\n<\/div>\n<div class=\"g-col-12 grid\">\n<article class=\"feed feed-sm-v2 g-col-12 lg:g-col-6 no-excerpt\">\n<div class=\"feed-body flex-1 d-flex flex-column justify-content-start align-items-start\">\n<p class=\"post-title-feed-sm feed-title font-base fw-variable fs-4 line-compact letter-relaxed lg:letter-wide line-clamp-4\">\n<div class=\"feed-hook\"><\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n<div class=\"single-content\">\n<h2 id=\"h-perfumaria-e-lancamentos-impulsionam\" class=\"wp-block-heading\">Perfumaria e lan\u00e7amentos impulsionam<\/h2>\n<p class=\"has-medium-font-size\">A perfumaria liderou o crescimento, com alta de\u00a0<strong>15% dentro do grupo<\/strong>, acima dos\u00a0<strong>10% do setor<\/strong>.<\/p>\n<p class=\"has-medium-font-size\">Al\u00e9m disso,\u00a0<strong>27% das vendas vieram de produtos lan\u00e7ados no \u00faltimo ano<\/strong>, o que refor\u00e7a a estrat\u00e9gia de inova\u00e7\u00e3o.<\/p>\n<p class=\"has-medium-font-size\">Dessa forma, fragr\u00e2ncias como\u00a0<strong>Clash, Her Code e Hadya<\/strong>\u00a0ajudaram a acelerar o desempenho.<\/p>\n<h2 id=\"h-expansao-e-fidelizacao-sustentam-avanco\" class=\"wp-block-heading\">Expans\u00e3o e fideliza\u00e7\u00e3o sustentam avan\u00e7o<\/h2>\n<p class=\"has-medium-font-size\">A companhia ampliou presen\u00e7a com\u00a0<strong>113 novas lojas<\/strong>, alcan\u00e7ando cerca de\u00a0<strong>4 mil unidades em 16 pa\u00edses<\/strong>.<\/p>\n<p class=\"has-medium-font-size\">Ao mesmo tempo, o canal B2B cresceu\u00a0<strong>23%<\/strong>, chegando a\u00a0<strong>160 mil pontos de venda<\/strong>.<\/p>\n<p class=\"has-medium-font-size\">Por fim, o programa\u00a0<strong>Beautybox j\u00e1 soma 26 milh\u00f5es de usu\u00e1rios<\/strong>, fortalecendo reten\u00e7\u00e3o e frequ\u00eancia de compra.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>O\u00a0Grupo Botic\u00e1rio\u00a0ficou a um passo de ultrapassar a\u00a0Natura\u00a0(NATU3)\u00a0e j\u00e1 disputa a\u00a0lideran\u00e7a\u00a0do\u00a0mercado\u00a0de\u00a0beleza\u00a0no Brasil. Segundo a Euromonitor, a empresa atingiu\u00a015,5% de market share, ficando apenas\u00a00,3 ponto percentual atr\u00e1s\u00a0da rival.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-127249","post","type-post","status-publish","format-standard","hentry","category-l-founders"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=127249"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127249\/revisions"}],"predecessor-version":[{"id":127250,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127249\/revisions\/127250"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=127249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=127249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=127249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}