{"id":126884,"date":"2026-04-06T13:38:44","date_gmt":"2026-04-06T16:38:44","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=126884"},"modified":"2026-04-06T13:38:44","modified_gmt":"2026-04-06T16:38:44","slug":"americanas-plano-de-recuperacao-judicial-foi-100-cumprido-diz-ceo-a-cnn","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2026\/04\/06\/americanas-plano-de-recuperacao-judicial-foi-100-cumprido-diz-ceo-a-cnn\/","title":{"rendered":"Americanas: Plano de recupera\u00e7\u00e3o judicial foi 100% cumprido, diz CEO \u00e0 CNN"},"content":{"rendered":"<header class=\"group\/header group mx-auto box-border flex w-full max-w-full flex-col gap-4 pb-4 md:border-b md:border-neutral-200 [&amp;_.gallery]:-mx-4 [&amp;_.gallery]:outline [&amp;_.gallery]:outline-2 [&amp;_.gallery]:outline-neutral-950 [&amp;_.gallery]:lg:-mx-0 [&amp;_.gallery]:lg:outline-none\">\n<div class=\"flex w-full flex-col gap-4\">\n<div>\n<h2 class=\"text-lg font-normal group-[.isActiveSource]:text-xl\" data-single-excerpt=\"true\">Pedido de sa\u00edda do plano de RJ foi impulsionado por novas estrat\u00e9gias de mudan\u00e7as no relacionamento entre consumidores e fornecedores da varejistas<\/h2>\n<\/div>\n<\/div>\n<div class=\"flex w-full flex-col gap-1\" data-single-author=\"true\"><span class=\"text-sm font-normal\"><a class=\"text-sm underline\" href=\"https:\/\/www.cnnbrasil.com.br\/autor\/manuela-miniguini\/\" target=\"_self\" aria-label=\"Ver mais mat\u00e9rias de Manuela Miniguini\"><span class=\"text-sm font-medium\">Manuela Miniguini<\/span><\/a>, colabora\u00e7\u00e3o para a CNN Brasil*<\/span><span class=\"timestamp__date\">06\/04\/26 \u00e0s 11:42<\/span><span class=\"timestamp__divisor\">\u00a0|\u00a0<\/span><span class=\"timestamp__modified\">Atualizado\u00a006\/04\/26 \u00e0s 11:47<\/span><\/div>\n<div class=\"h-auto w-fit cursor-pointer group-has-[.featuredImage]:w-full group-has-[.gallery]:w-full group-has-[.mosaic-large]:w-full group-has-[.mosaic-small]:w-fit [#gut-square_&amp;]:w-full [#gut-square_&amp;]:lg:w-fit [#gut-trio_&amp;]:w-full [#manchete-section-one_&amp;]:h-full [#manchete-section-one_&amp;]:w-full\" role=\"button\" aria-controls=\"modal-content\" aria-expanded=\"false\">\n<div class=\"group\/featureImage featuredImage relative w-full\" data-image=\"true\">\n<div class=\"fullScreenButton absolute right-0 z-20 mr-2 mt-2 size-6 rounded-sm bg-red-600 p-0 hover:bg-red-500 sm:p-1 md:mr-4 md:mt-4 md:size-8\"><\/div>\n<figure class=\"group\/featureImage featuredImage relative z-10 mb-4 flex shrink flex-col gap-2\">\n<div class=\"featuredImage--image z-10 -mx-4 flex items-center justify-center bg-neutral-950 lg:mx-0 lg:overflow-hidden lg:rounded-lg\"><img loading=\"lazy\" decoding=\"async\" class=\"flex size-full object-cover\" src=\"https:\/\/admin.cnnbrasil.com.br\/wp-content\/uploads\/sites\/12\/Reuters_Direct_Media\/BrazilOnlineReportBusinessNews\/tagreuters.com2024binary_LYNXMPEK710YW-FILEDIMAGE.jpg?w=419&amp;h=283&amp;crop=0\" alt=\"Unidade da Lojas Americanas em Bras\u00edlia\" width=\"419\" height=\"283\" \/><\/div><figcaption class=\"featuredImage--caption text-neutral-500\"><span class=\"text-sm font-medium featuredImage--subtitle\">Unidade da Lojas Americanas em Bras\u00edlia<\/span><span class=\"text-xs font-normal featuredImage--credits\">\u00a0 \u2022\u00a027\/06\/2024REUTERS\/Adriano Machado<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"sticky top-[calc(100%-80px)] z-20 hidden lg:block\">\n<div class=\"absolute -left-2 bottom-8 flex h-0 flex-col-reverse items-start\"><\/div>\n<\/div>\n<div class=\"text-lg w-full pt-6 font-light text-neutral-800 group-[.isActiveSource&gt;*]:text-xl md:pt-10 [&amp;&gt;*:not(.single-product)]:mx-auto [&amp;&gt;*:not(.single-product)]:max-w-2xl [&amp;_.gallery]:mb-4 [&amp;_p]:my-4 first:[&amp;_p]:mt-0 [&amp;_strong]:font-medium\" data-single-content=\"true\">\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\"><strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Fernando Soares, CEO da Americanas<\/strong>, afirmou \u00e0\u00a0<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">CNN Brasil<\/strong>\u00a0nesta segunda-feira (6) que o plano de recupera\u00e7\u00e3o judicial da varejista foi 100% cumprido. &#8220;Ainda aguardamos a justi\u00e7a, mas internamente j\u00e1 foi constatado&#8221;, disse.<\/p>\n<div id=\"mid1\" class=\"custom__ad__element flex min-h-64 bg-gray-200 justify-center items-center my-4 py-4 bg-[url('\/images\/ad-bg.png')] bg-repeat\" role=\"complementary\" aria-label=\"Publicidade\" data-google-query-id=\"CIDg57PU2ZMDFVokHgAdyW0YDQ\">\n<div id=\"google_ads_iframe_\/21920083859\/artigos_economia_2023_1__container__\"><\/div>\n<\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">De acordo com o executivo,<a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/economia\/negocios\/americanas-reduz-prejuizo-para-r-44-milhoes-no-4o-trimestre\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0n\u00fameros positivos<\/a>\u00a0e um bom<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">\u00a0fluxo de caixa<\/strong>\u00a0fizeram com que o\u00a0<a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/economia\/negocios\/americanas-vende-imaginarium-e-puket-e-pede-saida-da-recuperacao-judicial\/\" target=\"_blank\" rel=\"noopener noreferrer\">pedido de sa\u00edda fosse adiantado<\/a>. &#8220;Queremos falar de futuro&#8221;, afirmou o CEO.<\/p>\n<div class=\"my-6 border-y border-y-gray-200 py-4\" data-read-more=\"true\">\n<p>&nbsp;<\/p>\n<\/div>\n<div id=\"mid2\" class=\"custom__ad__element flex min-h-64 bg-gray-200 justify-center items-center my-4 py-4 bg-[url('\/images\/ad-bg.png')] bg-repeat\" role=\"complementary\" aria-label=\"Publicidade\" data-google-query-id=\"COPd9cHU2ZMDFRdouAQd4_0QWA\">\n<div class=\"teads-inread xs-screen\">\n<div><\/div>\n<\/div>\n<\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Para ele, de todo o processo de recupera\u00e7\u00e3o, o mais desafiador foram as &#8220;decis\u00f5es duras&#8221; para que a empresa pudesse se reestruturar. Soares explica que a Americanas teve de escolher entre dois p\u00fablicos distintos: o\u00a0<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">varejo f\u00edsico<\/strong>\u00a0e o<a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/economia\/negocios\/americanas-e-magazine-luiza-anunciam-parceria-por-vendas-no-varejo-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">e-commerce<\/strong><\/a>.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">&#8220;Tentamos juntar as duas para resolver essa quest\u00e3o, mas percebemos que as duas companhias estavam muito diferentes, com p\u00fablicos que n\u00e3o transitavam entre si. Escolhemos o varejo f\u00edsico, que pode ser visto como o caminho mais dif\u00edcil, mas rapidamente se mostrou como o caminho de mais sucesso&#8221;, avaliou.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">O CEO cita que, nessa mudan\u00e7a, o que alavancou a empresa foi o relacionamento mais pr\u00f3ximo com o consumidor e fornecedores. &#8220;S\u00e3o 50 milh\u00f5es de consumidores de Americanas por m\u00eas, ent\u00e3o isso foi fundamental&#8221;, comentou.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Soares tamb\u00e9m comenta que, para empresa, n\u00e3o \u00e9 a hora de uma expans\u00e3o agressiva. O momento \u00e9 de mudan\u00e7as sutis e consolida\u00e7\u00e3o dessa nova estrat\u00e9gia de relacionamento.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Soares, CEO da Americanas, afirmou \u00e0\u00a0CNN Brasil\u00a0nesta segunda-feira (6) que o plano de recupera\u00e7\u00e3o judicial da varejista foi 100% cumprido. &#8220;Ainda aguardamos a justi\u00e7a, mas internamente j\u00e1 foi constatado&#8221;, disse.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,56],"tags":[],"class_list":["post-126884","post","type-post","status-publish","format-standard","hentry","category-americanas","category-l-founders"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=126884"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126884\/revisions"}],"predecessor-version":[{"id":126885,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126884\/revisions\/126885"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=126884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=126884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=126884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}