{"id":126236,"date":"2026-03-25T14:57:53","date_gmt":"2026-03-25T17:57:53","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=126236"},"modified":"2026-03-25T14:57:53","modified_gmt":"2026-03-25T17:57:53","slug":"mercado-livre-meli34-acao-pode-subir-62-com-aposta-bilionaria-no-brasil-btg","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2026\/03\/25\/mercado-livre-meli34-acao-pode-subir-62-com-aposta-bilionaria-no-brasil-btg\/","title":{"rendered":"Mercado Livre (MELI34): a\u00e7\u00e3o pode subir 62% com aposta bilion\u00e1ria no Brasil &#8211; BTG"},"content":{"rendered":"<div class=\"mx-0 mt-1\">\n<div class=\"mt-2 flex flex-col gap-2 text-xs md:mt-2.5 md:gap-2.5\">\n<div class=\"flex flex-col gap-2 text-warren-gray-700 md:flex-row md:items-center md:gap-0\">\n<div class=\"flex flex-row items-center\">Publicado\u00a025.03.2026, 12:20<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-3.5 mt-4 md:my-4\">\n<div class=\"h-px bg-[#E6E9EB]\"><\/div>\n<\/div>\n<div><\/div>\n<div class=\"sticky bg-white border-b border-b-[#E6E9EB] article-toolbar-view_sticky-toolbar__3GN48 z-5\">\n<div class=\"\"><span class=\"text-lg font-semibold leading-7\">Mercado Livre (MELI34): a\u00e7\u00e3o pode subir 62% com aposta bilion\u00e1ria no Brasil &#8211; BTG<\/span><\/div>\n<div class=\"my-3 hidden md:block\">\n<div class=\"h-px bg-[#E6E9EB]\"><\/div>\n<\/div>\n<div class=\"flex\">\n<div class=\"flex items-center grow\">\n<div class=\"md:pl-3 hidden md:block\">\n<div><a href=\"https:\/\/br.investing.com\/news\/stock-market-news\/mercado-livre-meli34-btg-recomenda-compra-apos-aposta-bilionaria-no-brasil-1880206#comments-1880206\"><span class=\"flex place-items-center space-x-2\"><span class=\"font-semibold\"><span class=\"hidden md:inline-block\">0<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"hidden md:flex\">\n<div class=\"relative place-items-center pl-3\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mt-3 border-t border-t-[#E6E9EB] pt-3 ArticleRelatedInstrumentsView_container__CvTD1\">\n<div class=\"relative\" data-test=\"related-instruments-section\">\n<div class=\"flex flex-row overflow-x-auto md:overflow-x-clip ArticleRelatedInstrumentsView_hideScrollbar__df3hk\">\n<div class=\"relative mr-2.5 block w-[100px] min-w-[100px] cursor-pointer rounded border border-[#D9DCDF] px-2.5 py-2 shadow-invPro hover:bg-[#F7F7F8]\">\n<div class=\"flex text-xs leading-4 justify-between\" dir=\"ltr\">\n<div class=\"flex flex-col\"><span class=\"overflow-hidden overflow-ellipsis whitespace-nowrap text-xs font-semibold mr-auto w-[57px]\">MELI<\/span><span class=\"text-xs text-positive-main\" dir=\"ltr\">2,39%<\/span><\/div>\n<div class=\"test mb-0.5 flex justify-between overflow-hidden\"><\/div>\n<\/div>\n<\/div>\n<div class=\"relative mr-2.5 block w-[100px] min-w-[100px] cursor-pointer rounded border border-[#D9DCDF] px-2.5 py-2 shadow-invPro hover:bg-[#F7F7F8]\">\n<div class=\"flex text-xs leading-4 justify-between\" dir=\"ltr\">\n<div class=\"flex flex-col\"><span class=\"overflow-hidden overflow-ellipsis whitespace-nowrap text-xs font-semibold mr-auto w-[57px]\">B3SA3<\/span><span class=\"text-xs text-positive-main\" dir=\"ltr\">5,06%<\/span><\/div>\n<div class=\"test mb-0.5 flex justify-between overflow-hidden\"><\/div>\n<\/div>\n<\/div>\n<div class=\"relative mr-2.5 block w-[100px] min-w-[100px] cursor-pointer rounded border border-[#D9DCDF] px-2.5 py-2 shadow-invPro hover:bg-[#F7F7F8]\">\n<div class=\"flex text-xs leading-4 justify-between\" dir=\"ltr\">\n<div class=\"flex flex-col\"><span class=\"overflow-hidden overflow-ellipsis whitespace-nowrap text-xs font-semibold mr-auto w-[57px]\">MELI34<\/span><span class=\"text-xs text-positive-main\" dir=\"ltr\">1,54%<\/span><\/div>\n<div class=\"test mb-0.5 flex justify-between overflow-hidden\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"my-4\">\n<div class=\"h-px bg-[#E6E9EB]\"><\/div>\n<\/div>\n<div class=\"mb-5 mt-4 sm:mt-8 md:mb-8 relative h-[294px] w-full overflow-hidden bg-[#181C21] sm:h-[420px] xl:h-[441px]\" data-article-main-image=\"true\"><img decoding=\"async\" class=\"h-full w-full object-contain\" src=\"https:\/\/i-invdn-com.investing.com\/news\/MercadoLivre_800x533_L_1615892366.jpg\" alt=\"&amp;copy; Reuters\" \/><\/p>\n<div class=\"absolute bottom-0 w-full bg-gray-500\/50 px-3.5 py-3\">\n<p class=\"text-xs text-gray-200\">\u00a9 Reuters<\/p>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"mb-5 md:mb-9 ArticleRelatedInstrumentsView_container__CvTD1\">\n<div class=\"relative\" data-test=\"related-instruments-section\">\n<div class=\"flex flex-row overflow-x-auto md:overflow-x-clip ArticleRelatedInstrumentsView_hideScrollbar__df3hk\">\n<div class=\"relative mr-2.5 block w-[100px] min-w-[100px] cursor-pointer rounded border border-[#D9DCDF] px-2.5 py-2 shadow-invPro hover:bg-[#F7F7F8]\">\n<div class=\"flex text-xs leading-4 justify-between\" dir=\"ltr\">\n<div class=\"flex flex-col\"><span class=\"overflow-hidden overflow-ellipsis whitespace-nowrap text-xs font-semibold mr-auto w-[57px]\">MELI<\/span><span class=\"text-xs text-positive-main\" dir=\"ltr\">2,39%<\/span><\/div>\n<div class=\"test mb-0.5 flex justify-between overflow-hidden\"><\/div>\n<\/div>\n<\/div>\n<div class=\"relative mr-2.5 block w-[100px] min-w-[100px] cursor-pointer rounded border border-[#D9DCDF] px-2.5 py-2 shadow-invPro hover:bg-[#F7F7F8]\">\n<div class=\"flex text-xs leading-4 justify-between\" dir=\"ltr\">\n<div class=\"flex flex-col\"><span class=\"overflow-hidden overflow-ellipsis whitespace-nowrap text-xs font-semibold mr-auto w-[57px]\">B3SA3<\/span><span class=\"text-xs text-positive-main\" dir=\"ltr\">5,06%<\/span><\/div>\n<div class=\"test mb-0.5 flex justify-between overflow-hidden\"><\/div>\n<\/div>\n<\/div>\n<div class=\"relative mr-2.5 block w-[100px] min-w-[100px] cursor-pointer rounded border border-[#D9DCDF] px-2.5 py-2 shadow-invPro hover:bg-[#F7F7F8]\">\n<div class=\"flex text-xs leading-4 justify-between\" dir=\"ltr\">\n<div class=\"flex flex-col\"><span class=\"overflow-hidden overflow-ellipsis whitespace-nowrap text-xs font-semibold mr-auto w-[57px]\">MELI34<\/span><span class=\"text-xs text-positive-main\" dir=\"ltr\">1,54%<\/span><\/div>\n<div class=\"test mb-0.5 flex justify-between overflow-hidden\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:w-[764px] w-full md:mx-auto\">\n<div id=\"article\">\n<div class=\"\">\n<div class=\"article_WYSIWYG__O0uhw article_articlePage__UMz3q text-[18px] leading-8\">\n<p dir=\"ltr\">Investing.com \u2013 O\u00a0<span class=\"aqPopupWrapper js-hover-me-wrapper\"><a id=\"18a01f246233d692\" class=\"aqlink js-hover-me\" href=\"https:\/\/br.investing.com\/equities\/mercadolibre-bdr\" data-pairid=\"1131046\">Mercado Livre (BVMF:MELI34)<\/a><\/span>\u00a0anunciou um investimento recorde de R$ 57 bilh\u00f5es no Brasil em 2026, um aumento de cerca de 50% em rela\u00e7\u00e3o ao ano anterior, refor\u00e7ando o pa\u00eds como principal vetor de crescimento da companhia. Para o BTG Pactual, o aumento dos investimentos deve pressionar a rentabilidade no curto prazo, mas refor\u00e7a a estrat\u00e9gia de expans\u00e3o da companhia e sua posi\u00e7\u00e3o competitiva no longo prazo.<\/p>\n<p dir=\"ltr\">Segundo o banco, a estrat\u00e9gia combina ganhos de escala, maior controle da cadeia de entregas e expans\u00e3o do cr\u00e9dito por meio do Mercado Pago, o que tende a elevar a recorr\u00eancia de uso da plataforma e ampliar as fontes de monetiza\u00e7\u00e3o.<\/p>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">\u00c0s 12 h de Bras\u00edlia, as a\u00e7\u00f5es do Mercado Livre listadas em Nova York subiam 2,06%, a US$ 1.644,88. J\u00e1 os BDRs da gigante do\u00a0<em>e-commerce<\/em>\u00a0eram negociados a R$ 71,63 na\u00a0<span class=\"aqPopupWrapper js-hover-me-wrapper\"><a id=\"18a01f2462a59b77\" class=\"aqlink js-hover-me\" href=\"https:\/\/br.investing.com\/equities\/bmfbovespa-on-nm\" data-pairid=\"18628\">B3 (BVMF:B3SA3)<\/a><\/span>, uma alta de 1,12%. No \u00faltimo ano, MELI acumula uma queda de 24,87%.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Pre\u00e7o da a\u00e7\u00e3o do Mercado Livre (MELI34)\" src=\"https:\/\/d30-invdn-com.investing.com\/content\/d67ec3351111abbd83d9aea2b0de3389.png\" alt=\"Pre\u00e7o da a\u00e7\u00e3o do Mercado Livre (MELI34)\" width=\"\" height=\"\" \/><br \/>\nFonte: InvestingPro<\/p>\n<h2 dir=\"ltr\"><strong>Brasil como vetor de crescimento<\/strong><\/h2>\n<p dir=\"ltr\">Segundo o BTG, o Brasil j\u00e1 responde por mais da metade da receita do Mercado Livre e segue como o mercado priorit\u00e1rio para a aloca\u00e7\u00e3o de capital. O aumento dos investimentos refor\u00e7a a estrat\u00e9gia de longo prazo da companhia de expandir sua presen\u00e7a em um ambiente ainda desafiador, marcado por juros elevados e consumo pressionado.<\/p>\n<p dir=\"ltr\">Uma parte relevante dos recursos ser\u00e1 destinada \u00e0 expans\u00e3o da infraestrutura log\u00edstica, incluindo centros de distribui\u00e7\u00e3o e melhorias na entrega ao consumidor. O banco destaca que o maior controle da cadeia de entregas permite reduzir prazos e ampliar o alcance de frete gr\u00e1tis, fatores que aumentam a frequ\u00eancia de compras e a taxa de convers\u00e3o na plataforma.<\/p>\n<div class=\"pt-5\">\n<div class=\"relative font-sans-v2 before:!text-3xs before:leading-3 ad_ad__II8vw ad_ad__label__2NPqI before:!-top-3 before:bg-transparent before:!p-0 before:!normal-case before:tracking-wide before:!text-secondary after:hidden !mt-3 !pt-2\" data-test=\"ad-slot-visible\" data-ad-label=\"An\u00fancio\">\n<div data-placement-container=\"true\" data-im-placement-container=\"Content_Leaderboard1-1\">\n<div id=\"Content_Leaderboard1-1\" class=\"grid grid-cols-1 grid-rows-1 justify-items-center\" data-placement=\"Content_Leaderboard1\" data-im-placement-index=\"1\" data-im-handled=\"1\" data-google-query-id=\"CJeY8trPu5MDFQcbHgAdiZ01Ow\">\n<div id=\"google_ads_iframe_\/6938\/FP_BR_site\/FP_BR_Content_Leaderboard1_0__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p dir=\"ltr\">Outro eixo relevante do investimento \u00e9 a expans\u00e3o do Mercado Pago, especialmente nas opera\u00e7\u00f5es de cr\u00e9dito para consumidores e pequenas empresas. A estrat\u00e9gia busca atender segmentos ainda pouco explorados, como clientes sem acesso ao sistema banc\u00e1rio, e ampliar as fontes de receita al\u00e9m do com\u00e9rcio eletr\u00f4nico.<\/p>\n<div><a href=\"https:\/\/br.investing.com\/academy\/analysis\/indice-p-l-acoes\/\" target=\"_blank\" rel=\"noopener\"><button>ARTIGO: \u00cdndice P\/L de a\u00e7\u00f5es \u2013 significado, f\u00f3rmula e exemplos<\/button><\/a><\/div>\n<p dir=\"ltr\">A companhia estima a cria\u00e7\u00e3o de cerca de 10 mil empregos no pa\u00eds, elevando sua base para mais de 70 mil funcion\u00e1rios. Para o BTG, o movimento refor\u00e7a o papel do Mercado Livre como um dos principais agentes da economia digital brasileira, com atua\u00e7\u00e3o relevante tanto no consumo quanto no apoio a pequenos neg\u00f3cios.<\/p>\n<p dir=\"ltr\">O banco observa que o aumento dos investimentos pode pressionar as margens no curto prazo, devido ao maior n\u00edvel de reinvestimento. Ainda assim, avalia que a estrat\u00e9gia tende a gerar retorno ao longo do tempo, com ganhos de escala e maior efici\u00eancia operacional.<\/p>\n<h2 dir=\"ltr\"><strong>Proje\u00e7\u00f5es financeiras e\u00a0<em>valuation<\/em><\/strong><\/h2>\n<p dir=\"ltr\">As estimativas do BTG indicam crescimento consistente dos resultados nos pr\u00f3ximos anos, com receita projetada de US$ 20,8 bilh\u00f5es em 2024 para US$ 54,9 bilh\u00f5es em 2028. No mesmo per\u00edodo, o lucro l\u00edquido deve avan\u00e7ar de US$ 1,9 bilh\u00e3o para US$ 4,6 bilh\u00f5es, enquanto os m\u00faltiplos de\u00a0<em>valuation<\/em>\u00a0tendem a se reduzir com a expans\u00e3o dos resultados.<\/p>\n<h2 dir=\"ltr\"><strong>Recomenda\u00e7\u00e3o e pre\u00e7o-alvo de MELI<\/strong><\/h2>\n<p dir=\"ltr\">O BTG reiterou recomenda\u00e7\u00e3o de compra para as a\u00e7\u00f5es do Mercado Livre, com pre\u00e7o-alvo de US$ 2.700 em 12 meses. Considerando a cota\u00e7\u00e3o atual, o banco estima potencial de valoriza\u00e7\u00e3o de 62,1%.<\/p>\n<div class=\"mt-5 flex items-center justify-center space-x-12 ad_adgroup__SAKTz before:!-top-3 before:!bg-transparent before:!p-0 before:!normal-case before:tracking-wide before:!text-secondary after:hidden\" data-ad-label=\"An\u00fancio\">\n<div class=\"max-w-[300px]\">\n<div class=\"relative font-sans-v2 before:!text-3xs before:leading-3 ad_ad__II8vw ad_ad--billboard-no-label__11VIL before:!-top-3 before:bg-transparent before:!p-0 before:!normal-case before:tracking-wide before:!text-secondary after:hidden !mt-3 !pt-2\" data-test=\"ad-slot-visible\">\n<div data-placement-container=\"true\" data-im-placement-container=\"Content_box1-1\">\n<div id=\"Content_box1-1\" class=\"grid grid-cols-1 grid-rows-1 justify-items-center\" data-placement=\"Content_box1\" data-im-placement-index=\"1\" data-im-handled=\"1\" data-google-query-id=\"CPfAptzPu5MDFV4MHgAd8M8LAA\">\n<div id=\"google_ads_iframe_\/6938\/FP_BR_site\/FP_BR_Content_box1_0__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-[300px]\">\n<div class=\"relative font-sans-v2 before:!text-3xs before:leading-3 ad_ad__II8vw ad_ad--billboard-no-label__11VIL before:!-top-3 before:bg-transparent before:!p-0 before:!normal-case before:tracking-wide before:!text-secondary after:hidden !mt-3 !pt-2\" data-test=\"ad-slot-visible\">\n<div data-placement-container=\"true\" data-im-placement-container=\"Content_box2-1\">\n<div id=\"Content_box2-1\" class=\"grid grid-cols-1 grid-rows-1 justify-items-center\" data-placement=\"Content_box2\" data-im-placement-index=\"1\" data-im-handled=\"1\" data-google-query-id=\"CPbAptzPu5MDFV4MHgAd8M8LAA\">\n<div id=\"google_ads_iframe_\/6938\/FP_BR_site\/FP_BR_Content_box2_0__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p dir=\"ltr\">O pre\u00e7o-alvo m\u00e9dio dos analistas para MELI, compilado pelo Investing.com, \u00e9 de US$ 2.595,85, o que representa um potencial de alta de 58,17%.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Pre\u00e7o-alvo da a\u00e7\u00e3o do Mercado Livre (MELI34)\" src=\"https:\/\/d30-invdn-com.investing.com\/content\/6629ecfe62ddbbcca6120b428953e51a.png\" alt=\"Pre\u00e7o-alvo da a\u00e7\u00e3o do Mercado Livre (MELI34)\" width=\"\" height=\"\" \/><br \/>\nFonte: Investing.com<\/p>\n<p dir=\"ltr\">J\u00e1 o\u00a0<strong>InvestingPro<\/strong>\u00a0\u00e9 mais comedido na avalia\u00e7\u00e3o. A plataforma de dados e an\u00e1lises com ferramentas treinadas de IA calcula que o pre\u00e7o-justo de MELI, com base em fundamentos, \u00e9 de R$ 1886,63, ou seja, um upside de 15,5% frente \u00e0 cota\u00e7\u00e3o atual.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Pre\u00e7o justo da a\u00e7\u00e3o do Mercado Livre (MELI34)\" src=\"https:\/\/d30-invdn-com.investing.com\/content\/deb4970c70950ec7d93fc02e321e7e19.png\" alt=\"Pre\u00e7o justo da a\u00e7\u00e3o do Mercado Livre (MELI34)\" width=\"\" height=\"\" \/><br \/>\nFonte: InvestingPro<\/p>\n<p dir=\"ltr\">A sa\u00fade financeira da companhia \u00e9 vista como excelente pelo\u00a0<strong>InvestingPro<\/strong>, que atribui uma nota de 4 em 5 para a companhia.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Sa\u00fade financeira do Mercado Livre (MELI34)\" src=\"https:\/\/d30-invdn-com.investing.com\/content\/e072ee840c988f477c75b2fa63581964.png\" alt=\"Sa\u00fade financeira do Mercado Livre (MELI34)\" width=\"\" height=\"\" \/><br \/>\nFonte: InvestingPro<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\">\n<p dir=\"ltr\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O\u00a0Mercado Livre (BVMF:MELI34)\u00a0anunciou um investimento recorde de R$ 57 bilh\u00f5es no Brasil em 2026, um aumento de cerca de 50% em rela\u00e7\u00e3o ao ano anterior, refor\u00e7ando o pa\u00eds como principal vetor de crescimento da companhia. Para o BTG Pactual, o aumento dos investimentos deve pressionar a rentabilidade no curto prazo, mas refor\u00e7a a estrat\u00e9gia de expans\u00e3o da companhia e sua posi\u00e7\u00e3o competitiva no longo prazo.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,65],"tags":[],"class_list":["post-126236","post","type-post","status-publish","format-standard","hentry","category-l-founders","category-mercado-livre"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=126236"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126236\/revisions"}],"predecessor-version":[{"id":126237,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126236\/revisions\/126237"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=126236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=126236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=126236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}