{"id":126071,"date":"2026-03-23T12:52:38","date_gmt":"2026-03-23T15:52:38","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=126071"},"modified":"2026-03-23T12:52:38","modified_gmt":"2026-03-23T15:52:38","slug":"acoes-das-casas-bahia-saltam-6-apos-acordo-com-a-amazon","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2026\/03\/23\/acoes-das-casas-bahia-saltam-6-apos-acordo-com-a-amazon\/","title":{"rendered":"A\u00e7\u00f5es das Casas Bahia saltam 6% ap\u00f3s acordo com a Amazon"},"content":{"rendered":"<header class=\"group\/header group mx-auto box-border flex w-full max-w-full flex-col gap-4 pb-4 md:border-b md:border-neutral-200 [&amp;_.gallery]:-mx-4 [&amp;_.gallery]:outline [&amp;_.gallery]:outline-2 [&amp;_.gallery]:outline-neutral-950 [&amp;_.gallery]:lg:-mx-0 [&amp;_.gallery]:lg:outline-none\">\n<div class=\"flex w-full flex-col gap-4\">\n<div>\n<h2 class=\"text-lg font-normal group-[.isActiveSource]:text-xl\" data-single-excerpt=\"true\">Grupo anunciou que os seus produtos passam a estar dispon\u00edveis na plataforma com o in\u00edcio de \u2060uma \u200bparceria estrat\u00e9gica comercial \u200bentre as empresas<\/h2>\n<\/div>\n<\/div>\n<div class=\"flex w-full flex-col gap-1\" data-single-author=\"true\"><span class=\"text-sm font-normal\"><a class=\"text-sm underline\" href=\"https:\/\/www.cnnbrasil.com.br\/autor\/diana-ribeiro\/\" target=\"_self\" aria-label=\"Ver mais mat\u00e9rias de Diana Ribeiro\"><span class=\"text-sm font-medium\">Diana Ribeiro<\/span><\/a>, da CNN Brasil*<\/span><span class=\"timestamp__date\">23\/03\/26 \u00e0s 12:03<\/span><span class=\"timestamp__divisor\">\u00a0|\u00a0<\/span><span class=\"timestamp__modified\">Atualizado\u00a023\/03\/26 \u00e0s 12:04<\/span><\/div>\n<div class=\"h-auto w-fit cursor-pointer group-has-[.featuredImage]:w-full group-has-[.gallery]:w-full group-has-[.mosaic-large]:w-full group-has-[.mosaic-small]:w-fit [#gut-square_&amp;]:w-full [#gut-square_&amp;]:lg:w-fit [#gut-trio_&amp;]:w-full [#manchete-section-one_&amp;]:h-full [#manchete-section-one_&amp;]:w-full\" role=\"button\" aria-controls=\"modal-content\" aria-expanded=\"false\">\n<div class=\"group\/featureImage featuredImage relative w-full\" data-image=\"true\">\n<div class=\"fullScreenButton absolute right-0 z-20 mr-2 mt-2 size-6 rounded-sm bg-red-600 p-0 hover:bg-red-500 sm:p-1 md:mr-4 md:mt-4 md:size-8\"><\/div>\n<figure class=\"group\/featureImage featuredImage relative z-10 mb-4 flex shrink flex-col gap-2\">\n<div class=\"featuredImage--image z-10 -mx-4 flex items-center justify-center bg-neutral-950 lg:mx-0 lg:overflow-hidden lg:rounded-lg\"><img loading=\"lazy\" decoding=\"async\" class=\"flex size-full object-cover\" src=\"https:\/\/admin.cnnbrasil.com.br\/wp-content\/uploads\/sites\/12\/2025\/03\/CNN-MOney_Imagem-Branded-2.jpg?w=419&amp;h=283&amp;crop=0\" alt=\"\" width=\"419\" height=\"283\" \/><\/div><figcaption class=\"featuredImage--caption text-neutral-500\"><span class=\"text-sm font-medium featuredImage--subtitle\">Loja das Casas Bahia<\/span><span class=\"text-xs font-normal featuredImage--credits\">\u00a0 \u2022\u00a0Casas Bahia<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"sticky top-[calc(100%-80px)] z-20 hidden lg:block\">\n<div class=\"absolute -left-2 bottom-8 flex h-0 flex-col-reverse items-start\"><\/div>\n<\/div>\n<div class=\"text-lg w-full pt-6 font-light text-neutral-800 group-[.isActiveSource&gt;*]:text-xl md:pt-10 [&amp;&gt;*:not(.single-product)]:mx-auto [&amp;&gt;*:not(.single-product)]:max-w-2xl [&amp;_.gallery]:mb-4 [&amp;_p]:my-4 first:[&amp;_p]:mt-0 [&amp;_strong]:font-medium\" data-single-content=\"true\">\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">As a\u00e7\u00f5es das<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">\u00a0Casas Bahia<\/strong>\u00a0saltam mais de 6% nos primeiros neg\u00f3cios na bolsa nesta segunda-feira (23) ap\u00f3s acordo para vender produtos em plataforma da Amazon. Conforme fato relevante, \u2060a medida \u2060visa ampliar o alcance \u200bdigital \u200cdo grupo e fortalecer \u2060sua estrat\u00e9gia &#8220;omnichannel&#8221;.<\/p>\n<div id=\"mid1\" class=\"custom__ad__element flex min-h-64 bg-gray-200 justify-center items-center my-4 py-4 bg-[url('\/images\/ad-bg.png')] bg-repeat\" role=\"complementary\" aria-label=\"Publicidade\" data-google-query-id=\"CKCEpIOwtpMDFRJK3QIdfmosbQ\">\n<div id=\"google_ads_iframe_\/21920083859\/artigos_undefined_2023_1__container__\"><\/div>\n<\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Por volta das 12h, as a\u00e7\u00f5es das Casas Bahia subiam 5,07%, cotadas a R$ 2,90.<\/p>\n<div id=\"mid2\" class=\"custom__ad__element flex min-h-64 bg-gray-200 justify-center items-center my-4 py-4 bg-[url('\/images\/ad-bg.png')] bg-repeat\" role=\"complementary\" aria-label=\"Publicidade\" data-google-query-id=\"COOC0o2wtpMDFYNv3QId4t0PZw\">\n<div id=\"google_ads_iframe_\/21920083859\/artigos_undefined_2023_2__container__\"><\/div>\n<\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\"><a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/economia\/negocios\/casas-bahia-inicia-vendas-na-amazon-brasil\/\" target=\"_self\" rel=\"\">O grupo Casas Bahia \u200bdisse \u200bque os seus produtos passam a estar dispon\u00edveis na plataforma da Amazon no Brasil com o in\u00edcio de \u2060uma \u200bparceria estrat\u00e9gica comercial \u200bentre as empresas.<\/a>\u00a0N\u00e3o foram revelados detalhes financeiros sobre o acordo.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">A \u200cCasas \u2060Bahia acrescentou \u200cque a sua log\u00edstica ser\u00e1 integrada \u00e0 rede \u2060da Amazon, \u2060tornando seus produtos eleg\u00edveis ao \u200cselo Prime, com entrega gr\u00e1tis e r\u00e1pida para membros do programa.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">&#8220;Estamos expandindo nossos \u200ccanais de distribui\u00e7\u00e3o mantendo o controle sobre sortimento, \u2060pre\u00e7o e, principalmente, a experi\u00eancia do cliente, alavancando nossa \u200blog\u00edstica como um diferencial \u200bcompetitivo estrutural&#8221;, disse Renato Franklin, CEO do grupo Casas Bahia.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\"><em class=\"group-[.isActiveSource]:text-xl\">*Com informa\u00e7\u00f5es da Reuters\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a\u00e7\u00f5es das\u00a0Casas Bahia\u00a0saltam mais de 6% nos primeiros neg\u00f3cios na bolsa nesta segunda-feira (23) ap\u00f3s acordo para vender produtos em plataforma da Amazon. Conforme fato relevante, \u2060a medida \u2060visa ampliar o alcance \u200bdigital \u200cdo grupo e fortalecer \u2060sua estrat\u00e9gia &#8220;omnichannel&#8221;.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,56],"tags":[],"class_list":["post-126071","post","type-post","status-publish","format-standard","hentry","category-casas-bahia","category-l-founders"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=126071"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126071\/revisions"}],"predecessor-version":[{"id":126072,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/126071\/revisions\/126072"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=126071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=126071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=126071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}