{"id":124093,"date":"2026-02-03T09:05:47","date_gmt":"2026-02-03T12:05:47","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=124093"},"modified":"2026-02-03T09:05:47","modified_gmt":"2026-02-03T12:05:47","slug":"hm-quer-abrir-mais-sete-lojas-no-brasil-apos-lucro-global-bater-previsao","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2026\/02\/03\/hm-quer-abrir-mais-sete-lojas-no-brasil-apos-lucro-global-bater-previsao\/","title":{"rendered":"H&amp;M quer abrir mais sete lojas no Brasil ap\u00f3s lucro global bater previs\u00e3o"},"content":{"rendered":"<header class=\"group\/header group mx-auto box-border flex w-full max-w-full flex-col gap-4 pb-4 md:border-b md:border-neutral-200 [&amp;_.gallery]:-mx-4 [&amp;_.gallery]:outline [&amp;_.gallery]:outline-2 [&amp;_.gallery]:outline-neutral-950 [&amp;_.gallery]:lg:-mx-0 [&amp;_.gallery]:lg:outline-none\">\n<div class=\"h-auto w-fit cursor-pointer group-has-[.featuredImage]:w-full group-has-[.gallery]:w-full group-has-[.mosaic-large]:w-full group-has-[.mosaic-small]:w-fit [#gut-square_&amp;]:w-full [#gut-square_&amp;]:lg:w-fit [#gut-trio_&amp;]:w-full [#manchete-section-one_&amp;]:h-full [#manchete-section-one_&amp;]:w-full\">\n<div class=\"group\/featureImage featuredImage relative w-full\" data-image=\"true\">\n<figure class=\"group\/featureImage featuredImage relative z-10 mb-4 flex shrink flex-col gap-2\">\n<div class=\"featuredImage--image z-10 -mx-4 flex items-center justify-center bg-neutral-950 lg:mx-0 lg:overflow-hidden lg:rounded-lg\"><img loading=\"lazy\" decoding=\"async\" class=\"flex size-full object-cover\" src=\"https:\/\/admin.cnnbrasil.com.br\/wp-content\/uploads\/sites\/12\/Reuters_Direct_Media\/BrazilOnlineReportBusinessNews\/tagreuters.com2025binary_LYNXMPEL5P0LZ-BASEIMAGE.jpg?w=419&amp;h=283&amp;crop=0\" alt=\"Logo da H&amp;M em Estocolmo\" width=\"419\" height=\"283\" \/><\/div><figcaption class=\"featuredImage--caption text-neutral-500\"><span class=\"text-sm font-medium featuredImage--subtitle\">Logo da H&amp;M em Estocolmo<\/span><span class=\"text-xs font-normal featuredImage--credits\">\u00a0 \u2022 02\/04\/2020 TT News Agency\/Fredrik Sandberg via REUTERS<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"text-lg w-full pt-6 font-light text-neutral-800 group-[.isActiveSource&gt;*]:text-xl md:pt-10 [&amp;&gt;*:not(.single-product)]:mx-auto [&amp;&gt;*:not(.single-product)]:max-w-2xl [&amp;_.gallery]:mb-4 [&amp;_p]:my-4 first:[&amp;_p]:mt-0 [&amp;_strong]:font-medium\" data-single-content=\"true\">\n<div class=\"readme__element min-h-20 w-full\">\n<div id=\"audiome-container\">\n<div id=\"audiome-player\">\n<div id=\"audiomeProgressBarAlpha\"><\/div>\n<div id=\"audiomeTouchBar\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">A\u00a0<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">H&amp;M<\/strong>\u00a0(Hennes &amp; Mauritz AB) refor\u00e7ou sua estrat\u00e9gia de expans\u00e3o em mercados de crescimento ao destacar, em seu balan\u00e7o anual de 2025, o avan\u00e7o das opera\u00e7\u00f5es na Am\u00e9rica Latina, com foco no Brasil.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Ap\u00f3s a abertura de quatro lojas no pa\u00eds, a empresa j\u00e1 tem planos concretos: sete novas lojas no Brasil, com a primeira no Rio de Janeiro, est\u00e3o contratadas para abrir, segundo o balan\u00e7o.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Ainda no plano de expans\u00e3o, a H&amp;M afirmou que o Paraguai se tornar\u00e1 um novo mercado da companhia neste ano e que passar\u00e1 a operar online na Ucr\u00e2nia no primeiro trimestre, de acordo com o relat\u00f3rio.<\/p>\n<div id=\"mid3\" class=\"custom__ad__element flex min-h-64 bg-gray-200 justify-center items-center my-4 py-4 bg-[url('\/images\/ad-bg.png')] bg-repeat\" role=\"complementary\" aria-label=\"Publicidade\" data-google-query-id=\"CKmd9IOkvZIDFbkW4AMdx_YPrQ\"><\/div>\n<div class=\"my-6 border-y border-y-gray-200 py-4\" data-read-more=\"true\"><\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">No quarto trimestre fiscal, o lucro operacional subiu para 6,36 bilh\u00f5es de coroas suecas (US$ 719 milh\u00f5es), ante 4,62 bilh\u00f5es (US$ 522 milh\u00f5es) um ano antes, superando a expectativa de analistas consultados pela FactSet, que projetavam 5,83 bilh\u00f5es de coroas (US$ 659 milh\u00f5es).<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">No per\u00edodo, as vendas recuaram 4,8%, para 59,22 bilh\u00f5es de coroas suecas (US$ 6,69 bilh\u00f5es), ainda assim abaixo da proje\u00e7\u00e3o de 59,66 bilh\u00f5es de coroas (US$ 6,74 bilh\u00f5es) A margem bruta avan\u00e7ou para 55,9%, ante 54,6% um ano antes.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">A companhia destacou ainda a melhora na gest\u00e3o de estoques, que ca\u00edram 12% no per\u00edodo, apoiada por &#8220;uma cadeia de suprimentos mais eficiente e flex\u00edvel&#8221; e maior volume de compras dentro da pr\u00f3pria esta\u00e7\u00e3o.<\/p>\n<div id=\"mid4\" class=\"custom__ad__element flex min-h-64 bg-gray-200 justify-center items-center my-4 py-4 bg-[url('\/images\/ad-bg.png')] bg-repeat\" role=\"complementary\" aria-label=\"Publicidade\" data-google-query-id=\"CKqd9IOkvZIDFbkW4AMdx_YPrQ\">\n<div id=\"google_ads_iframe_\/21920083859\/artigos_economia_2023_6__container__\"><\/div>\n<\/div>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Segundo o balan\u00e7o, novos centros log\u00edsticos na Europa come\u00e7ar\u00e3o a entrar em opera\u00e7\u00e3o em 2026, com o objetivo de melhorar a disponibilidade de produtos tanto nos canais digitais quanto nas lojas f\u00edsicas.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Para o in\u00edcio do novo exerc\u00edcio, a H&amp;M alertou que as vendas entre dezembro e janeiro devem recuar 2% em moedas locais, citando o efeito de uma Black Friday forte no fim de novembro e fatores sazonais.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">A empresa tamb\u00e9m apontou que o impacto de tarifas e do fortalecimento da coroa sueca sobre as margens tende a ser mais negativo no primeiro trimestre de 2026.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>No quarto trimestre fiscal, o lucro operacional subiu para 6,36 bilh\u00f5es de coroas suecas (US$ 719 milh\u00f5es), acima da expectativa de analistas<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-124093","post","type-post","status-publish","format-standard","hentry","category-shopping-patio-higienopolis"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/124093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=124093"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/124093\/revisions"}],"predecessor-version":[{"id":124094,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/124093\/revisions\/124094"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=124093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=124093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=124093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}