{"id":122179,"date":"2025-12-03T16:54:39","date_gmt":"2025-12-03T19:54:39","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=122179"},"modified":"2025-12-03T16:54:39","modified_gmt":"2025-12-03T19:54:39","slug":"fusao-de-petz-e-cobasi-deve-ser-pautada-no-cade-nesta-quinta-4","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2025\/12\/03\/fusao-de-petz-e-cobasi-deve-ser-pautada-no-cade-nesta-quinta-4\/","title":{"rendered":"Fus\u00e3o de Petz e Cobasi deve ser pautada no Cade nesta quinta (4)"},"content":{"rendered":"<div class=\"block\">\n<div class=\"container\">\n<div class=\"flex flex--gutter flex--col flex--md-row\">\n<div class=\"flex-cell\">\n<div class=\"row\">\n<div class=\"col col--md-1-1 col--lg-10-15 col-offset--lg-5-18\">\n<header class=\"c-content-head\">\n<div class=\"c-content-head__wrap\">\n<ul class=\"c-content-head__subtitle--list\">\n<li class=\"c-content-head__subtitle--list-item\">Julgamento ocorrer\u00e1 no dia 10 de dezembro, \u00faltima sess\u00e3o do tribunal deste ano<\/li>\n<li class=\"c-content-head__subtitle--list-item\">Superintend\u00eancia-geral do Cade aprovou sem restri\u00e7\u00e3o a opera\u00e7\u00e3o, anunciada em agosto do ano passado<\/li>\n<\/ul>\n<\/div>\n<\/header>\n<div class=\"c-tools-share c-tools-share--bordered-md toolbar rs_skip\" aria-hidden=\"\" data-share-newstext=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"container j-paywall\" data-paywall-box=\"\">\n<div class=\"flex flex--gutter flex--col flex--md-row\">\n<div class=\"flex-cell\">\n<div class=\"row\">\n<div class=\"col col--lg-5-18\">\n<div class=\"c-more-options\">\n<div class=\"c-more-options__footer u-no-print rs_skip\"><\/div>\n<\/div>\n<\/div>\n<div class=\"col col--md-1-1 col--lg-12-18\">\n<div class=\"c-news__wrap\">\n<div class=\"c-signature\"><strong class=\"c-signature__author\"><a href=\"https:\/\/www1.folha.uol.com.br\/autores\/stefanie-rigamonti.shtml\">St\u00e9fanie Rigamonti<\/a><\/strong><\/div>\n<\/div>\n<div class=\"c-news__content\">\n<div class=\"c-signature c-signature--left\" data-force-change-font-size=\"\"><strong class=\"c-signature__location\">S\u00e3o Paulo<\/strong><\/div>\n<div class=\"c-news__body\" data-news-content-text=\"\" data-disable-copy=\"\" data-continue-reading=\"\" data-continue-reading-hide-others=\".js-continue-reading-hidden\" data-age-rating=\"\">\n<p>O Plen\u00e1rio do\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/cade\/\">Cade<\/a>\u00a0(Conselho Administrativo de Defesa Econ\u00f4mica) deixou para a \u00faltima sess\u00e3o do ano o julgamento de um dos neg\u00f3cios mais controversos dos \u00faltimos tempos: a\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2024\/04\/petz-e-cobasi-anunciam-acordo-para-fusao.shtml\" target=\"\" rel=\"\">fus\u00e3o entre Petz e Cobasi<\/a>. A transa\u00e7\u00e3o entre as gigantes do mercado brasileiro de\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/pets\/\">pets<\/a>\u00a0deve ser pautada nesta quinta (4) e o julgamento ocorrer\u00e1 na pr\u00f3xima sess\u00e3o, no dia 10 de dezembro.<\/p>\n<p>A fus\u00e3o, que vai\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2024\/04\/petz-e-cobasi-anunciam-acordo-para-fusao.shtml\" target=\"\" rel=\"\">criar um conglomerado com faturamento anual de R$ 7 bilh\u00f5es<\/a>, j\u00e1\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/colunas\/painelsa\/2025\/06\/cade-aprova-sem-restricoes-fusao-entre-petz-e-cobasi.shtml\" target=\"\" rel=\"\">foi aprovado, sem restri\u00e7\u00f5es, pela Superintend\u00eancia-Geral do Cade<\/a>\u00a0em junho deste ano.<\/p>\n<div>\n<div class=\"widget-image rs_skip\">\n<figure>\n<div class=\"c-image-aspect-ratio c-image-aspect-ratio--3x2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive c-image-aspect-ratio__image c-lazyload--loaded\" src=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_md.jpg\" alt=\"A imagem mostra um corredor de uma loja de ra\u00e7\u00e3o, com prateleiras organizadas em ambos os lados. As prateleiras est\u00e3o repletas de pacotes de ra\u00e7\u00e3o para animais, com diversas marcas e tipos, incluindo ra\u00e7\u00e3o seca e \u00famida. O ambiente \u00e9 bem iluminado, e o piso \u00e9 de concreto. No fundo, h\u00e1 mais prateleiras com produtos empilhados.\" width=\"100\" height=\"66\" data-srcset=\" https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_th.jpg 100w,                  https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_xs.jpg 320w,                  https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_sm.jpg 480w,                  https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_md.jpg 768w,                  https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_lg.jpg 1024w,                  https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_xl.jpg 1200w,                  https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_rt.jpg 2400w \" data-sizes=\"(min-width: 1024px) 850px, 100vw\" data-src=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/06\/30\/175129024468629184448b9_1751290244_3x2_md.jpg\" \/><\/div><figcaption class=\"widget-image__subtitle\">Unidade da Petz no bairro Itaim Bibi, na zona sul da capital paulista &#8211;\u00a0<span class=\"widget-image__credits\">Jardiel Carvalho &#8211; 10.abr.2025\/Folhapress<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<p>Na \u00e9poca, o \u00f3rg\u00e3o observou que a opera\u00e7\u00e3o gera concentra\u00e7\u00e3o relevante em algumas localidades em rela\u00e7\u00e3o ao com\u00e9rcio varejista de produtos para animais de estima\u00e7\u00e3o. Mas, segundo a decis\u00e3o, isso \u00e9 compensado pela facilidade de entrada de concorrentes nesse mercado, por sua ampla diversidade e pelo grande n\u00famero de players.<\/p>\n<div class=\"c-advertising c-advertising--300x250 u-hidden-xs rs_skip\">\n<div id=\"banner-300x250-area-materia\" class=\"c-advertising__banner-area\">\n<div id=\"google_ads_iframe_\/27954005\/folha\/colunaseblogs_1__container__\"><\/div>\n<\/div>\n<\/div>\n<p>Na apresenta\u00e7\u00e3o da proposta de fus\u00e3o aos acionistas, a Petz e a Cobasi disseram que, juntas, ambas ter\u00e3o aproximadamente 11% de participa\u00e7\u00e3o de mercado.<\/p>\n<p>Segundo a an\u00e1lise da Superintebd\u00eancia-Geral, a diversidade de atores, modelos de neg\u00f3cios e portes impede a consolida\u00e7\u00e3o de um formato dominante, favorecendo a fus\u00e3o. Marketplaces, supermercados, agrolojas e petshops menores s\u00e3o capazes de exercer press\u00e3o competitiva suficiente para conter eventual exerc\u00edcio de poder de mercado pelas redes ap\u00f3s a fus\u00e3o, segundo a decis\u00e3o.<\/p>\n<div>\n<div class=\"js-gallery-widget rs_skip\">\n<div id=\"gallery-widget-undefined\" class=\"gallery-widget rs_preserve gallery-widget-keydown\" data-channel=\"painelsa\">\n<div class=\"gallery-widget__header\"><span class=\"gallery-widget__header-counter\"><span class=\"gallery-widget__header-counter-value\">1<\/span>\u00a0<span class=\"gallery-widget__header-counter-total\">6<\/span><\/span><\/p>\n<h3 class=\"gallery-widget__header-title\"><a class=\"gallery-widget__header-title-link\" href=\"https:\/\/fotografia.folha.uol.com.br\/galerias\/1832326046359368-ceo-da-petz-defende-fusao-com-cobasi-vamos-vender-mais-barato\">CEO da Petz defende fus\u00e3o com Cobasi: &#8216;Vamos vender mais barato&#8217;<\/a><\/h3>\n<\/div>\n<div class=\"gallery-widget__content\">\n<div class=\"gallery-widget-carousel\">\n<div class=\"gallery-widget-carousel__container\">\n<ol class=\"list-unstyled gallery-widget-carousel__list\">\n<li class=\"gallery-widget-carousel__list-item\" data-photo-idx=\"1832326046708768\"><\/li>\n<li class=\"gallery-widget-carousel__list-item rs_skip\" data-photo-idx=\"1832326047338595\"><\/li>\n<li class=\"gallery-widget-carousel__list-item rs_skip\" data-photo-idx=\"1832326047323899\"><\/li>\n<li class=\"gallery-widget-carousel__list-item rs_skip\" data-photo-idx=\"1832326047283293\"><\/li>\n<li class=\"gallery-widget-carousel__list-item rs_skip\" data-photo-idx=\"1832326047309283\"><\/li>\n<li class=\"gallery-widget-carousel__list-item rs_skip\" data-photo-idx=\"1832326047191632\"><\/li>\n<\/ol>\n<\/div>\n<div class=\"gallery-widget-carousel__info\">\n<div class=\"gallery-widget-carousel__info-container\">\n<p id=\"gallery-description-1832326046359368\" class=\"gallery-widget-carousel__info-description\" aria-expanded=\"false\">\n<\/div>\n<div class=\"gallery-widget-carousel__info-read-more-container\"><\/div>\n<\/div>\n<div class=\"gallery-widget-advertising gallery-widget--is-hidden\">\n<div class=\"gallery-widget-advertising__container\">\n<div class=\"gallery-widget-advertising__container-cell\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-widget-others gallery-widget--is-hidden\"><\/div>\n<div class=\"gallery-widget-mosaic gallery-widget--is-hidden\">\n<div class=\"gallery-widget-mosaic__top\">\n<h4 class=\"gallery-widget-mosaic__title\"><\/h4>\n<p class=\"gallery-widget-mosaic__description\">\n<\/div>\n<div class=\"gallery-widget-mosaic__list\">\n<div class=\"gallery-widget-mosaic__container\"><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-widget-share-container\">\n<div class=\"gallery-widget-share is-hidden rs_skip\"><a class=\"gallery-widget-share__go-back is-hidden\" href=\"https:\/\/www1.folha.uol.com.br\/colunas\/painelsa\/2025\/12\/fusao-de-petz-e-cobasi-deve-ser-pautada-no-cade-nesta-quinta-4.shtml\">\u00a0Voltar<\/a><\/p>\n<ul class=\"list-unstyled gallery-widget-share__list\">\n<li><span class=\"is-hidden\">Facebook<\/span><\/li>\n<li class=\"is-hidden\"><span class=\"is-hidden\">Whatsapp<\/span><\/li>\n<li><span class=\"is-hidden\">X<\/span><\/li>\n<li class=\"is-hidden\"><span class=\"is-hidden\">Messenger<\/span><\/li>\n<li><span class=\"is-hidden\">Linkedin<\/span><\/li>\n<li><span class=\"is-hidden\">E-mail<\/span><\/li>\n<li><span class=\"is-hidden\">Copiar link<\/span><button class=\"gallery-widget-share-clipboard-close is-hidden\" type=\"button\"><\/button><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"gallery-widget__loading flex flex--center c-loading is-hidden\" data-loading=\"\"><i class=\"c-loading__icon\"><\/i><span class=\"c-loading__title\">Carregando&#8230;<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>De l\u00e1 para c\u00e1, por\u00e9m, o neg\u00f3cio enfrentou resist\u00eancia de uma grande concorrente do com\u00e9rcio online, a Petlove, que atuou contra a fus\u00e3o junto da\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/colunas\/painelsa\/2025\/10\/petz-cobasi-ong-patrocinada-por-petlove-rompeu-com-cobasi-apos-anuncio-da-fusao.shtml\" target=\"\" rel=\"\">ONG Instituto Caramelo<\/a>\u00a0e o\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/colunas\/painelsa\/2025\/10\/petz-cobasi-ips-consumo-prepara-manifestacao-ao-cade-contra-fusao.shtml\" target=\"\" rel=\"\">IPSConsumo<\/a>\u00a0(Instituto de Pesquisas e Estudos da Sociedade e Consumo).<\/p>\n<div class=\"player_dynad_tv rs_skip\"><\/div>\n<p>Com a press\u00e3o, o Congresso Nacional e o pr\u00f3prio Cade realizaram audi\u00eancias p\u00fablicas para discutir melhor a concorr\u00eancia no setor de animais de estima\u00e7\u00e3o do Brasil e entender melhor os impactos da fus\u00e3o entre as duas gigantes desse mercado.<\/p>\n<p>O caso est\u00e1 sob a relatoria do conselheiro Jos\u00e9 Levi Mello do Amaral Jr..<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O Plen\u00e1rio do\u00a0Cade\u00a0(Conselho Administrativo de Defesa Econ\u00f4mica) deixou para a \u00faltima sess\u00e3o do ano o julgamento de um dos neg\u00f3cios mais controversos dos \u00faltimos tempos: a\u00a0fus\u00e3o entre Petz e Cobasi. A transa\u00e7\u00e3o entre as gigantes do mercado brasileiro de\u00a0pets\u00a0deve ser pautada nesta quinta (4) e o julgamento ocorrer\u00e1 na pr\u00f3xima sess\u00e3o, no dia 10 de dezembro.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,63],"tags":[],"class_list":["post-122179","post","type-post","status-publish","format-standard","hentry","category-l-founders","category-petz-cobasi"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/122179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=122179"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/122179\/revisions"}],"predecessor-version":[{"id":122181,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/122179\/revisions\/122181"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=122179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=122179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=122179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}