{"id":121480,"date":"2025-11-17T17:39:40","date_gmt":"2025-11-17T20:39:40","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=121480"},"modified":"2025-11-17T17:39:40","modified_gmt":"2025-11-17T20:39:40","slug":"avanco-da-shein-na-europa-esbarra-em-reacao-dura-do-governo-frances","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2025\/11\/17\/avanco-da-shein-na-europa-esbarra-em-reacao-dura-do-governo-frances\/","title":{"rendered":"Avan\u00e7o da Shein na Europa esbarra em rea\u00e7\u00e3o dura do governo franc\u00eas"},"content":{"rendered":"<div class=\"content__signa-share\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<div class=\"content-publication-data__from\">Por\u00a0<\/p>\n<address>Nikkei Asia<\/address>\n<p>\u00a0\u2014 Paris<\/p><\/div>\n<p class=\"content-publication-data__updated\">17\/11\/2025 00h51\u00a0<span class=\"content-publication-data__updated-relative\">\u00a0Atualizado\u00a0h\u00e1 16 horas<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content__share-bar-container\">\n<section class=\"sharebar\">\n<ul class=\"sharebar__list\">\n<li class=\"sharebar__item\" data-mrf-recirculation=\"Compartilhar redes sociais\"><a class=\"sharebar__link\" href=\"https:\/\/www.facebook.com\/dialog\/share?app_id=289255557788943&amp;href=https:\/\/valor.globo.com\/empresas\/noticia\/2025\/11\/17\/avano-da-shein-na-europa-esbarra-em-reao-dura-do-governo-francs.ghtml%3Futm_source%3DFacebook%26utm_medium%3DSocial%26utm_campaign%3Dcompartilhar\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"Facebook\" 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podem presentear 5 acessos\u00a0<strong>GRATUITOS<\/strong>\u00a0por m\u00eas.<\/p>\n<\/li>\n<\/ul>\n<\/details>\n<\/div>\n<\/div>\n<div class=\"row medium-uncollapsed content-top-image\" data-block-type=\"featured-image\" data-block-id=\"0\">\n<div class=\"column medium-centered medium-22 large-20 desktop \">\n<figure class=\"content-featured-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"content-featured-image\" src=\"https:\/\/s2-valor.glbimg.com\/L1nUFvWB1bk2tRwbuJ_tv-Iv_Qs=\/0x0:761x664\/888x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_63b422c2caee4269b8b34177e8876b93\/internal_photos\/bs\/2025\/2\/O\/wEdtUKRNS4CpZkplxZAw\/foto06emp-101-shein-b7.jpg\" alt=\"Protesto em Paris contra abertura de loja da chinesa Shein\" width=\"761\" height=\"664\" \/><figcaption class=\"content-featured-caption\">Protesto em Paris contra abertura de loja da chinesa Shein \u2014 Foto: Thibault Camus\/AP Photo<\/p>\n<section class=\"content--header\">\n<div class=\"row medium-uncollapsed content-top-image\" data-block-type=\"featured-image\" data-block-id=\"0\">\n<div class=\"column medium-centered medium-22 large-20 desktop \">\n<figure class=\"content-featured-figure\"><figcaption class=\"content-featured-caption\">ntra abertura de loja da chinesa Shein \u2014 Foto: Thibault Camus\/AP Photo<\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<div id=\"mc-article-body\" class=\"mc-article-body \">\n<article>\n<div class=\"no-paywall\">\n<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"34\" data-block-id=\"2\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\">O governo franc\u00eas est\u00e1 aumentando a press\u00e3o sobre a varejista chinesa de fast fashion Shein, justamente quando as exporta\u00e7\u00f5es de produtos chineses s\u00e3o desviadas dos Estados Unidos, onde enfrentam tarifas elevadas, para a Europa.<\/p>\n<\/div>\n<div class=\"wall protected-content\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"43\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Depois que a Shein, de propriedade chinesa, escolheu Paris, capital mundial da moda, para abrir sua primeira loja f\u00edsica, uma longa fila se formou diante da loja de departamentos BHV, onde o ponto comercial est\u00e1 instalado, durante a inaugura\u00e7\u00e3o em 5 de novembro.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"42\" data-block-id=\"4\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Segundo a m\u00eddia francesa, alguns dos consumidores eram visitantes de primeira viagem da BHV, conhecida por atender um p\u00fablico de alto padr\u00e3o. Muitos comentaram sobre os pre\u00e7os acess\u00edveis da Shein, e uma cliente disse estar animada por poder substituir pe\u00e7as com frequ\u00eancia.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"39\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Mas a inaugura\u00e7\u00e3o tamb\u00e9m atraiu manifestantes com cartazes. Na Fran\u00e7a, onde cr\u00edticos acusam a Shein de causar impactos ambientais negativos e explorar trabalhadores, houve ampla indigna\u00e7\u00e3o com a instala\u00e7\u00e3o permanente da marca em uma ic\u00f4nica loja de departamentos parisiense.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"50\" data-block-id=\"6\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A estilista francesa Agnes b., uma refer\u00eancia no pa\u00eds, decidiu retirar sua marca da BHV em protesto contra o fast fashion. \u201cGosto de roupas de boa qualidade e feitas com bons materiais\u201d, disse Agnes b. \u201cVoc\u00ea compra e elas duram muito tempo. S\u00e3o o oposto do que faz a Shein.\u201d<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"7\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A rea\u00e7\u00e3o ao modelo de neg\u00f3cios da Shein foi apenas o in\u00edcio dos problemas. No come\u00e7o do m\u00eas, bonecas sexuais que pareciam representar crian\u00e7as foram encontradas \u00e0 venda em sua plataforma online, junto com armas.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">As imagens das bonecas circularam na m\u00eddia local por v\u00e1rios dias, e a reputa\u00e7\u00e3o da empresa piorou quando autoridades abriram uma investiga\u00e7\u00e3o por suspeita de pornografia infantil.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"39\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A Fran\u00e7a mant\u00e9m leis rigorosas contra pornografia infantil, incluindo bonecas sexuais que aparentam ser menores. A distribui\u00e7\u00e3o eletr\u00f4nica desse tipo de conte\u00fado pode resultar em at\u00e9 sete anos de pris\u00e3o e multa de 100 mil euros (US$ 116 mil).<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"12\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Tanto governo quanto oposi\u00e7\u00e3o atacaram a Shein, e o Estado reagiu rapidamente.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"11\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">O primeiro-ministro S\u00e9bastien Lecornu ordenou aos ministros que tomassem medidas para suspender o site da Shein. Em 6 de novembro, autoridades alfandeg\u00e1rias inspecionaram todos os pacotes da empresa no aeroporto Charles de Gaulle, em Paris.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"44\" data-block-id=\"12\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Al\u00e9m disso, o governo franc\u00eas pediu \u00e0 Comiss\u00e3o Europeia que investigasse a Shein e aplicasse san\u00e7\u00f5es. Autoridades afirmam que a empresa pode ter violado a Lei de Servi\u00e7os Digitais da Uni\u00e3o Europeia, que combate a venda de conte\u00fado ilegal em plataformas de com\u00e9rcio eletr\u00f4nico.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"38\" data-block-id=\"13\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A Shein tamb\u00e9m enfrenta press\u00e3o na \u00e1rea tribut\u00e1ria. O or\u00e7amento preliminar de 2026 inclui uma taxa de 2 euros sobre pacotes importados, medida j\u00e1 em elabora\u00e7\u00e3o antes do esc\u00e2ndalo. Algo semelhante est\u00e1 sendo avaliado no \u00e2mbito da UE.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Na reuni\u00e3o de ministros na quinta-feira (13), a UE decidiu abolir a isen\u00e7\u00e3o alfandeg\u00e1ria para pacotes de at\u00e9 150 euros, com implementa\u00e7\u00e3o prevista para o pr\u00f3ximo ano.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"43\" data-block-id=\"16\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A maior fiscaliza\u00e7\u00e3o sobre a Shein parece fazer parte de um esfor\u00e7o mais amplo do governo franc\u00eas para proteger varejistas locais da crescente concorr\u00eancia de plataformas chinesas. Dos 4,6 bilh\u00f5es de pequenos pacotes importados pela UE no ano passado, 90% vieram da China.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"46\" data-block-id=\"17\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Pequenas empresas t\u00eam enviado in\u00fameras reclama\u00e7\u00f5es ao governo franc\u00eas sobre a \u201cterra sem lei\u201d que o espa\u00e7o digital se tornou, segundo Serge Papin, ministro das pequenas e m\u00e9dias empresas. O governo tamb\u00e9m anunciou medidas para revitalizar centros comerciais urbanos, incluindo apoio \u00e0 renova\u00e7\u00e3o de lojas vazias.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"48\" data-block-id=\"18\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A Fran\u00e7a tem um d\u00e9ficit comercial de 47 bilh\u00f5es de euros com a China, que representa quase a metade de seu d\u00e9ficit total. O pa\u00eds importa grandes volumes de eletr\u00f4nicos e roupas chineses. Como pequenas encomendas n\u00e3o entram nas estat\u00edsticas oficiais, o d\u00e9ficit real pode ser ainda maior.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"42\" data-block-id=\"19\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">A tend\u00eancia deve se intensificar conforme empresas chinesas redirecionam exporta\u00e7\u00f5es dos EUA para a Europa devido \u00e0s pol\u00edticas comerciais duras da administra\u00e7\u00e3o Donald Trump. No acumulado at\u00e9 outubro, as exporta\u00e7\u00f5es chinesas para os EUA ca\u00edram 18%, enquanto para a UE subiram 8%.<\/p>\n<\/div>\n<div data-track-category=\"multicontent\" data-track-action=\"ultimo chunk conteudo\" data-track-noninteraction=\"false\" data-track-scroll=\"view\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"38\" data-block-id=\"20\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Apesar do discurso unificado contra a Shein, a pol\u00edtica francesa continua dividida. Como nenhum partido det\u00e9m maioria no Parlamento, o or\u00e7amento de 2026 segue incerto, enquanto a aprova\u00e7\u00e3o do presidente Emmanuel Macron cai para um recorde de 11%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O governo franc\u00eas est\u00e1 aumentando a press\u00e3o sobre a varejista chinesa de fast fashion Shein, justamente quando as exporta\u00e7\u00f5es de produtos chineses s\u00e3o desviadas dos Estados Unidos, onde enfrentam tarifas elevadas, para a Europa.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,66],"tags":[],"class_list":["post-121480","post","type-post","status-publish","format-standard","hentry","category-l-founders","category-shopee-shein"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/121480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=121480"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/121480\/revisions"}],"predecessor-version":[{"id":121481,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/121480\/revisions\/121481"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=121480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=121480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=121480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}