{"id":121241,"date":"2025-11-11T17:48:20","date_gmt":"2025-11-11T20:48:20","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=121241"},"modified":"2025-11-11T17:48:20","modified_gmt":"2025-11-11T20:48:20","slug":"temu-e-shein-entenda-os-efeitos-da-invasao-chinesa-no-mercado-europeu","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2025\/11\/11\/temu-e-shein-entenda-os-efeitos-da-invasao-chinesa-no-mercado-europeu\/","title":{"rendered":"Temu e Shein: entenda os efeitos da \u2018invas\u00e3o\u2019 chinesa no mercado europeu"},"content":{"rendered":"<div class=\"mc-article-header\">\n<div class=\"row content-head mc-column non-featured \">\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">Fast fashion e outros produtos baratos das gigantes chinesas v\u00eam inundando mercados europeus, provocando uma s\u00e9rie de problemas log\u00edsticos e regulat\u00f3rios. Autoridades europeias come\u00e7am a reagir.<\/h2>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"content__signa-share mc-column\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__logo\"><a href=\"https:\/\/www.dw.com\/pt-br\/not%C3%ADcias\/s-7111\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/N_tlLSNKeW-4BeBV-W2BSppZ3N8=\/48x48\/smart\/filters:strip_icc()\/s2.glbimg.com\/JInmNEuQ1XuvpzCoVX926PPggkk%3D\/200x0\/filters%3Aquality%2870%29\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2016\/I\/7\/WLv6J7Tr2soveXjEP66g\/dw-150x150.jpg\" alt=\"TOPO\" \/><\/a><\/div>\n<div class=\"content-publication-data__text\">\n<p class=\"content-publication-data__from\" title=\"Timothy Rooks\">Por Timothy Rooks\u00a0\u2014 S\u00e3o Paulo<\/p>\n<p class=\"content-publication-data__updated\">10\/11\/2025 18h56\u00a0<span class=\"content-publication-data__updated-relative\">\u00a0Atualizado\u00a0h\u00e1 22 horas<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"glb-share-bar content__share-bar\">\n<div class=\"glb-share-bar_icons\">\n<div class=\"glb-share-bar_button-img\"><\/div>\n<div class=\"glb-share-bar_button-img\"><\/div>\n<div class=\"glb-share-bar_button-img\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mc-summary mc-column\" data-block-type=\"summary\" data-block-id=\"1\">\n<details class=\"mc-summary-card bs-block--exclude-chunk-children\">\n<div class=\"mc-summary-card__summary-container\"><\/div>\n<div class=\"mc-summary-card__content\">\n<ul class=\"mc-summary-card__list\">\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-e50ph\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Shein e Temu s\u00e3o duas plataformas de com\u00e9rcio eletr\u00f4nico chinesas que t\u00eam ganhado popularidade na Europa.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-ca6ls\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">As empresas s\u00e3o conhecidas por seus pre\u00e7os baixos e ampla variedade de produtos.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-dhrb3\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">No entanto, elas tamb\u00e9m t\u00eam sido criticadas por quest\u00f5es como falsifica\u00e7\u00f5es, marketing agressivo, m\u00e1s condi\u00e7\u00f5es de trabalho e falhas de seguran\u00e7a nos produtos.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-c3g11\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A Uni\u00e3o Europeia est\u00e1 na fase final de aprova\u00e7\u00e3o de uma regra que pretende fechar a brecha que permite a entrada de pacotes com valor inferior a 150 euros sem cobran\u00e7a de impostos.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-ddc5v\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Grupos ambientalistas est\u00e3o preocupados com o desperd\u00edcio de roupas causado pela moda r\u00e1pida e barata, com o lixo de embalagens de pl\u00e1stico e papel\u00e3o, al\u00e9m das emiss\u00f5es de todos esses voos para transportar as mercadorias pelo mundo.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<\/div>\n<\/div>\n<div class=\"mc-article-body\">\n<article>\n<div id=\"chunk-2i7bn\">\n<div class=\"cxm-video-block mc-column  content-media content-video\" data-block-type=\"backstage-video\" data-block-id=\"2\">\n<div class=\"content-media__container content-media__container--codex-fallback\">\n<div class=\"content-video__bigger-player-description-fixer\">\n<article class=\"content-video\">\n<section class=\"content-video__video-container\">\n<div class=\"content-video__video\">\n<div class=\"content-video__placeholder\" data-video-id=\"14087074\"><img decoding=\"async\" class=\"content-video__placeholder__thumb\" title=\"Temu e Shein: os efeitos da \u2018invas\u00e3o\u2019 chinesa no mercado europeu\" src=\"https:\/\/s03.video.glbimg.com\/x240\/14087074.jpg\" alt=\"Temu e Shein: os efeitos da \u2018invas\u00e3o\u2019 chinesa no mercado europeu\" \/><\/p>\n<div>\n<div id=\"wp3-player-1\" class=\"clappr-player\" data-player=\"\">\n<div class=\"dfp-ad-overlay dfp-ad-overlay--poster-mode\">\n<div><\/div>\n<\/div>\n<div class=\"frame-ad h720 w960\"><\/div>\n<div class=\"container\" data-container=\"\">\n<div class=\"poster\"><\/div>\n<div class=\"id-playback\" data-id-playback=\"\"><video id=\"c39\" poster=\"https:\/\/s03.video.glbimg.com\/x360\/14087074.jpg\" preload=\"none\" muted=\"\" width=\"300\" height=\"150\" data-html5-video=\"\" data-compass-listening=\"true\" data-mce-fragment=\"1\"><\/video><\/div>\n<\/div>\n<div class=\"media-control media-control-hide h720 w960\">\n<div class=\"media-control-panel\">\n<div class=\"media-control-panel__back-layer\"><\/div>\n<div class=\"media-control-panel__upper\">\n<div class=\"opposites-container\">\n<div class=\"media-control-position__left\"><\/div>\n<\/div>\n<\/div>\n<div class=\"media-control-panel__middle\"><\/div>\n<div class=\"media-control-panel__between\">\n<div class=\"media-control-position__wrapper\"><\/div>\n<p><button class=\"media-control-button skip-button skip-button--live_button skip-button--hidden media-control-element\" data-skip-button=\"\"><\/button><button class=\"media-control-button skip-button skip-button--recap skip-button--hidden media-control-element\" data-skip-button=\"\"><\/button><button class=\"media-control-button skip-button skip-button--intro skip-button--hidden media-control-element\" data-skip-button=\"\"><\/button><button class=\"media-control-button skip-button skip-button--left skip-button--start_over skip-button--hidden media-control-element\" data-skip-button=\"\"><\/button><\/div>\n<div class=\"media-control-panel__lower\" data-controls=\"\">\n<div class=\"media-control-position__center\">\n<div class=\"bar-container media-control-element\" data-seekbar=\"\">\n<div class=\"seekbar\">\n<div class=\"bar-background\" data-seekbar=\"\"><\/div>\n<div class=\"bar-scrubber\" role=\"slider\" data-seekbar=\"\"><\/div>\n<\/div>\n<div class=\"thumb-preview thumb-preview--hidden\"><\/div>\n<\/div>\n<\/div>\n<div class=\"opposites-container\">\n<div class=\"media-control-position__left\"><button class=\"media-control-button play media-control-element\" data-playpause=\"\"><\/button><\/p>\n<div class=\"time-indicator media-control-element\"><\/div>\n<\/div>\n<div class=\"media-control-position__between\"><\/div>\n<div class=\"media-control-position__right\">\n<div class=\"drawer-container volume-hide media-control-element\" data-volume=\"\">\n<div class=\"drawer-icon-container\" data-volume=\"\"><\/div>\n<div class=\"bar-container\" data-volume=\"\">\n<div class=\"bar-background\" data-volume=\"\"><\/div>\n<div class=\"bar-scrubber\" data-volume=\"\"><\/div>\n<\/div>\n<\/div>\n<p><button class=\"media-control-button media-control-element\" data-pip=\"\"><\/button><button class=\"media-control-button media-control-element\" data-fullscreen=\"\"><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"media-control-panel__front-layer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n<\/div>\n<div class=\"bs-block-video__container\">\n<p class=\"codex-caption codex-caption--small\">Temu e Shein: os efeitos da \u2018invas\u00e3o\u2019 chinesa no mercado europeu<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-af0u2\">\n<div class=\"mc-column mc-side-item__container\" data-block-type=\"ads\" data-block-id=\"4\">\n<div class=\"mc-side-item mc-side-item--right content-ads content-ads--side-ad\">\n<div id=\"banner_materia1\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia\/Negocios_2__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-9l8ab\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Quando a varejista online chinesa de ultra fast fashion\u00a0<strong>Shein<\/strong>\u00a0inaugurou sua primeira loja f\u00edsica na Europa, na semana passada, houve protestos e uma multid\u00e3o de compradores.<\/p>\n<\/div>\n<\/div>\n<div class=\"wall protected-content\">\n<div id=\"chunk-3v95f\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"46\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A inaugura\u00e7\u00e3o do espa\u00e7o dentro da loja de departamentos BHV Marais, no centro de Paris, causou pol\u00eamica, e n\u00e3o apenas por estar localizada no ber\u00e7o da alta costura europeia. Foi uma rea\u00e7\u00e3o de amor e \u00f3dio \u00e0 empresa, como j\u00e1 foi visto em muitas outras \u00e1reas.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-455tn\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"14\" data-block-id=\"6\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<ul class=\"content-unordered-list\" data-mrf-recirculation=\"Mat\u00e9ria - Leia Tamb\u00e9m (Lista)\">\n<li><a class=\"\" href=\"https:\/\/g1globo.onelink.me\/Jbxg\/3smrfa8c?utm_source=app&amp;utm_medium=materias\" target=\"_blank\" rel=\"noopener\" data-mrf-link=\"https:\/\/g1globo.onelink.me\/Jbxg\/3smrfa8c?utm_source=app&amp;utm_medium=materias\">Baixe o app do g1 para ver not\u00edcias em tempo real e de gra\u00e7a<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2c05u\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"6\" data-block-id=\"7\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<div class=\"content-intertitle\">\n<h2>Ultrabarato e ainda livre de impostos<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2m4pb\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"66\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A\u00a0<strong>Shein<\/strong>, que muitas vezes \u00e9 colocada na mesma categoria da plataforma online\u00a0<strong>Temu<\/strong>\u00a0\u2013 que permite que fabricantes vendam muito mais do que apenas moda diretamente aos consumidores \u2013, tem sido criticada por quest\u00f5es como falsifica\u00e7\u00f5es, marketing agressivo, m\u00e1s condi\u00e7\u00f5es de trabalho e falhas de seguran\u00e7a nos produtos. Apesar disso, muitas pessoas est\u00e3o felizes com as op\u00e7\u00f5es de compras mais amplas e os pre\u00e7os baixos.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-e4gsv\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"9\">\n<div id=\"banner_materia2\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia\/Negocios_3__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-3hb9p\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Embora as duas empresas sejam diferentes e tenham modelos de neg\u00f3cios distintos, o resultado costuma ser o mesmo: uma enxurrada de produtos chineses baratos com as embalagens que os acompanham.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-b93ct\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"32\" data-block-id=\"11\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Al\u00e9m de serem extremamente baratos, outro fator que favoreceu essas empresas foi a isen\u00e7\u00e3o de impostos de importa\u00e7\u00e3o da Uni\u00e3o Europeia (UE) para pacotes avaliados em menos de \u20ac 150 (R$ 920).<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-cngre\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"62\" data-block-id=\"12\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Os EUA tinham uma brecha semelhante para pacotes avaliados em menos de 800 d\u00f3lares (R$ 4,2 mil), mas o governo alterou as regras, o que levou a uma redu\u00e7\u00e3o nas remessas. A UE est\u00e1 na fase final de aprova\u00e7\u00e3o de uma regra semelhante para fechar sua pr\u00f3pria brecha de baixo valor, embora seja poss\u00edvel que ela n\u00e3o entre em vigor at\u00e9 2028.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-epr10\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"48\" data-block-id=\"13\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">No primeiro semestre de 2025, a Temu teve uma m\u00e9dia de 115 milh\u00f5es de usu\u00e1rios ativos mensais na UE e a Shein, 145 milh\u00f5es, de acordo com seus pr\u00f3prios n\u00fameros. Para ambas as plataformas, isso representa um aumento de cerca de 12% em rela\u00e7\u00e3o aos seis meses anteriores.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-d429\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"14\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/z-woDaMZcO3xHNXBkY4V8WeASyk=\/0x0:2500x1617\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/8\/U\/j6rKiNR52gduVy2tCiXw\/2025-02-05t121744z-2019882447-rc20l9akflng-rtrmadp-3-eu-ecommerce-tech.jpg\" alt=\"Temu e Shein \u2014 Foto: Reuters\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Temu e Shein \u2014 Foto: Reuters<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-3ucne\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"15\">\n<div id=\"banner_materia__417de853-8522-4b8a-9ded-ada93fd84542\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia\/Negocios_5__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-9cosv\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"5\" data-block-id=\"16\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<div class=\"content-intertitle\">\n<h2>Milh\u00f5es de pacotes da China<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-dhufs\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"61\" data-block-id=\"17\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Uma das maiores preocupa\u00e7\u00f5es em rela\u00e7\u00e3o a essas plataformas chinesas de com\u00e9rcio eletr\u00f4nico \u00e9 a sustentabilidade. A maioria dos produtos comprados nesses portais \u00e9 enviada diretamente aos consumidores em todo o mundo, a partir de fabricantes na China. Esses produtos embalados individualmente s\u00e3o transportados por via a\u00e9rea para entrega r\u00e1pida, sobrecarregando as autoridades alfandeg\u00e1rias e, muitas vezes, n\u00e3o podem ser devolvidos.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-43c2j\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"43\" data-block-id=\"18\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Grupos ambientalistas est\u00e3o preocupados com o desperd\u00edcio de roupas causado pela moda r\u00e1pida e barata, com o lixo de embalagens de pl\u00e1stico e papel\u00e3o, al\u00e9m das emiss\u00f5es de todos esses voos para transportar as mercadorias pelo mundo. E os n\u00fameros s\u00e3o realmente enormes.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-a9624\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"47\" data-block-id=\"19\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em 2024, cerca de 4,6 bilh\u00f5es de itens de baixo valor foram importados para a UE, de acordo com um relat\u00f3rio publicado em fevereiro pela Comiss\u00e3o Executiva do bloco. Esse n\u00famero \u00e9 o dobro do registrado em 2023 e mais que o triplo do registrado em 2022.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-59sid\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"20\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Desses 12 milh\u00f5es de pacotes por dia, 91% v\u00eam da China. Nem todos esses pacotes s\u00e3o da Temu ou da Shein, mas juntas elas det\u00eam uma grande fatia do mercado.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-6c3ff\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"37\" data-block-id=\"21\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<blockquote class=\"content-blockquote theme-border-color-primary-before\"><p>&#8220;A Europa est\u00e1 sendo inundada por um tsunami de pequenos pacotes vindos da China, e isso n\u00e3o vai parar t\u00e3o cedo&#8221;, afirmou \u00e0 DW Agustin Reyna, diretor-geral da Organiza\u00e7\u00e3o Europeia de Consumidores (BEUC), com sede em Bruxelas.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-1vos\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"22\">\n<div id=\"banner_materia__36c89337-e9fe-4ee4-a718-aabd6700ebab\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia\/Negocios_6__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-aa1mn\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"5\" data-block-id=\"23\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<div class=\"content-intertitle\">\n<h2>Protegendo os consumidores na UE<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-drj6v\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"28\" data-block-id=\"24\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Al\u00e9m das quest\u00f5es de sustentabilidade, os \u00f3rg\u00e3os de defesa do consumidor e a Comiss\u00e3o Europeia t\u00eam alertado repetidamente sobre produtos inseguros que n\u00e3o atendem aos padr\u00f5es da UE.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-foreu\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"31\" data-block-id=\"25\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Novos resultados de testes publicados em 30 de outubro pelo Stiftung Warentest, uma organiza\u00e7\u00e3o independente com sede em Berlim especializada em testes de qualidade de produtos, refor\u00e7am o que muitos temiam.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-do8g7\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"25\" data-block-id=\"26\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Os testes, que foram conduzidos com organiza\u00e7\u00f5es da B\u00e9lgica e da Dinamarca, mostraram resultados alarmantes. Juntos, eles analisaram colares, carregadores USB e brinquedos para beb\u00eas.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-cg2cc\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"49\" data-block-id=\"27\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Dos 162 itens comprados de fabricantes que vendem atrav\u00e9s da Temu e da Shein, 110 n\u00e3o atendiam aos padr\u00f5es da UE e cerca de um quarto era potencialmente perigoso. Alguns dos itens apresentavam altos n\u00edveis de formalde\u00eddo ou metais pesados como c\u00e1dmio. Alguns dos carregadores USB simplesmente esquentavam demais.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-cphn6\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"41\" data-block-id=\"28\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A Organiza\u00e7\u00e3o Europeia dos Consumidores considera que o desrespeito \u00e0s normas de seguran\u00e7a leva \u00e0 concorr\u00eancia desleal, uma vez que algumas empresas vendem produtos que n\u00e3o cumprem as normas de seguran\u00e7a europeias, enquanto as locais s\u00e3o obrigadas a seguir essas normas.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-49efu\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"29\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/tqz_ZGFYmlUfXlHhL0O2JHdvgBk=\/0x0:4022x2894\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/i\/P\/qg88tvQo2VJB31ZiCpuA\/2025-10-15t145434z-782413783-rc2voda1t375-rtrmadp-3-italy-fashion-china.jpg\" alt=\"Pacotes de roupas em uma f\u00e1brica da Shein em Guangzhou, prov\u00edncia de Guangdong, China, em 1\u00ba de abril de 2025. \u2014 Foto: Reuters\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Pacotes de roupas em uma f\u00e1brica da Shein em Guangzhou, prov\u00edncia de Guangdong, China, em 1\u00ba de abril de 2025. \u2014 Foto: Reuters<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-8pnvm\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"30\">\n<div id=\"banner_materia__a33a4dc4-e670-4a04-b61e-6667295965d8\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia\/Negocios_7__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-6scef\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"6\" data-block-id=\"31\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<div class=\"content-intertitle\">\n<h2>Pa\u00edses e autoridades da UE reagem<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-c3goa\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"54\" data-block-id=\"32\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em maio, a Comiss\u00e3o Europeia notificou a Shein sobre pr\u00e1ticas em sua plataforma que infringem a legisla\u00e7\u00e3o de defesa do consumidor da UE. Entre as queixas estavam descontos falsos, press\u00e3o sobre os consumidores para que concluam compras, informa\u00e7\u00f5es enganosas sobre os direitos legais dos consumidores, r\u00f3tulos enganosos de produtos e alega\u00e7\u00f5es enganosas sobre sustentabilidade.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-esd9m\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"43\" data-block-id=\"33\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em julho, a Comiss\u00e3o concluiu preliminarmente que a Temu est\u00e1 violando suas obriga\u00e7\u00f5es sob a Lei de Servi\u00e7os Digitais por n\u00e3o fazer o suficiente para impedir a venda de produtos ilegais. Investiga\u00e7\u00f5es adicionais est\u00e3o em andamento e podem resultar em uma multa consider\u00e1vel.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2kj51\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"41\" data-block-id=\"34\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em outubro, a autoridade antitruste da Alemanha, o Departamento para Cart\u00e9is, iniciou um processo contra a Temu. Eles querem verificar se a plataforma est\u00e1 possivelmente influenciando os pre\u00e7os em seu marketplace online alem\u00e3o, incluindo a defini\u00e7\u00e3o dos pre\u00e7os finais de venda.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-arueu\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"22\" data-block-id=\"35\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em agosto, a Shein foi multada em 1 milh\u00e3o de euros pela autoridade de concorr\u00eancia da It\u00e1lia por usar alega\u00e7\u00f5es ambientais enganosas.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-57e8u\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"92\" data-block-id=\"36\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em julho, a Shein foi multada em 40 milh\u00f5es de euros pela ag\u00eancia controladora de concorr\u00eancia da Fran\u00e7a por descontos enganosos e alega\u00e7\u00f5es ambientais. Isso eleva o total de multas francesas para a empresa este ano para \u20ac 191 milh\u00f5es. A Fran\u00e7a foi al\u00e9m e est\u00e1 trabalhando em novas regulamenta\u00e7\u00f5es para empresas de fast fashion como Temu e Shein. Se aprovadas, as medidas proibir\u00e3o os an\u00fancios destas na Fran\u00e7a, as obrigariam a relatar os impactos ambientais de seus produtos e adicionariam uma taxa de at\u00e9 10 euros por pe\u00e7a de roupa comprada.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-6g0sk\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"37\">\n<div id=\"banner_materia__4d68fb8f-4a3c-45fc-ac24-518706fd63fe\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia\/Negocios_8__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-c5884\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"5\" data-block-id=\"38\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<div class=\"content-intertitle\">\n<h2>Necessidade de reformas na UE<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-s1li\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"17\" data-block-id=\"39\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Grandes multas e mais regulamenta\u00e7\u00f5es podem desacelerar as gigantes chinesas do com\u00e9rcio eletr\u00f4nico, mas n\u00e3o as impedir\u00e3o.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-44aqa\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"31\" data-block-id=\"40\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<blockquote class=\"content-blockquote theme-border-color-primary-before\"><p>&#8220;A Europa precisa se organizar e responsabilizar a Temu e a Shein&#8221;, disse Agust\u00edn Reyna. &#8220;Precisamos de responsabilidades claras e consequ\u00eancias dissuasivas quando os produtos que elas vendem violarem nossas regras.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-69i4r\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"50\" data-block-id=\"41\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Para que isso aconte\u00e7a, a UE precisa de uma reforma aduaneira ambiciosa e de fiscaliza\u00e7\u00e3o de mercado. Mas se a Bruxelas permitir que pacotes com valor inferior a 150 euros entrem sem impostos at\u00e9 2028, as empresas continuar\u00e3o a se aproveitar dessa brecha e os consumidores europeus provavelmente continuar\u00e3o comprando.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-7p4f6\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"42\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/AVmdNO4L34Y2J-oO_XtgU6EKqX4=\/0x0:6000x4000\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2024\/v\/l\/3cMAXQS9iYMmIBd8rkTA\/2024-05-31t104332z-119334861-rc25m0ao28wg-rtrmadp-3-eu-temu-tech.jpg\" alt=\"Logo da Temu, empresa de com\u00e9rcio online. \u2014 Foto: Reuters\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Logo da Temu, empresa de com\u00e9rcio online. \u2014 Foto: Reuters<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-feau\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"43\">\n<div id=\"banner_materia__27fffc5a-43fb-4bed-99f4-17ca4b9b5e71\" class=\"tag-manager-publicidade-container tag-manager-publicidade-banner_materia__27fffc5a-43fb-4bed-99f4-17ca4b9b5e71 tag-manager-publicidade-container--carregado tag-manager-publicidade-container--visivel\" data-google-query-id=\"CJ-9gov86pADFRpc3QIdA1Q22Q\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0Shein, que muitas vezes \u00e9 colocada na mesma categoria da plataforma online\u00a0Temu\u00a0\u2013 que permite que fabricantes vendam muito mais do que apenas moda diretamente aos consumidores \u2013, tem sido criticada por quest\u00f5es como falsifica\u00e7\u00f5es, marketing agressivo, m\u00e1s condi\u00e7\u00f5es de trabalho e falhas de seguran\u00e7a nos produtos. Apesar disso, muitas pessoas est\u00e3o felizes com as op\u00e7\u00f5es de compras mais amplas e os pre\u00e7os baixos.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,66],"tags":[],"class_list":["post-121241","post","type-post","status-publish","format-standard","hentry","category-l-founders","category-shopee-shein"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/121241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=121241"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/121241\/revisions"}],"predecessor-version":[{"id":121242,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/121241\/revisions\/121242"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=121241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=121241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=121241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}