{"id":120365,"date":"2025-10-23T17:10:12","date_gmt":"2025-10-23T20:10:12","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=120365"},"modified":"2025-10-23T17:10:12","modified_gmt":"2025-10-23T20:10:12","slug":"casas-bahia-anuncia-parceria-com-mercado-livre-e-acoes-disparam","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2025\/10\/23\/casas-bahia-anuncia-parceria-com-mercado-livre-e-acoes-disparam\/","title":{"rendered":"Casas Bahia anuncia parceria com Mercado Livre e a\u00e7\u00f5es disparam"},"content":{"rendered":"<div class=\"title\" data-block-type=\"title\" data-block-id=\"0\">\n<div class=\"mc-article-header\">\n<div class=\"row content-head mc-column non-featured \">\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">Analistas do Santander avaliam que o acordo traz benef\u00edcios para ambos os lados, dada a proposta de valor complementar de cada empresa.<\/h2>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"content__signa-share mc-column\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__logo\"><a href=\"https:\/\/www.reuters.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/dkyhX2OXIO1RNRm0Nan014tFTbs=\/48x48\/smart\/filters:strip_icc()\/s2.glbimg.com\/N7m4zUPFbTkDdWeHYbSzWlD0P4A%3D\/200x0\/filters%3Aquality%2870%29\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2016\/x\/E\/sHB8ChSpOPq2mZ3OggZw\/reuters-150x150.jpg\" alt=\"TOPO\" \/><\/a><\/div>\n<div class=\"content-publication-data__text\">\n<p class=\"content-publication-data__from\" title=\"Reuters\">Por Reuters<\/p>\n<p class=\"content-publication-data__updated\">23\/10\/2025 12h37\u00a0<span class=\"content-publication-data__updated-relative\">\u00a0Atualizado\u00a0h\u00e1 4 horas<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"glb-share-bar content__share-bar\">\n<div class=\"glb-share-bar_icons\">\n<div class=\"glb-share-bar_button-img\"><\/div>\n<div class=\"glb-share-bar_button-img\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mc-summary mc-column\" data-block-type=\"summary\" data-block-id=\"1\">\n<details class=\"mc-summary-card bs-block--exclude-chunk-children\">\n<div class=\"mc-summary-card__content\">\n<ul class=\"mc-summary-card__list\">\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-745f5\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">As a\u00e7\u00f5es da Casas Bahia subiram mais de 17% nesta quinta-feira, impulsionadas pelo an\u00fancio de uma parceria com o Mercado Livre.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-e2o2b\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A partir de novembro, a varejista come\u00e7ar\u00e1 a vender seus produtos na plataforma do marketplace, em um acordo comercial de longo prazo.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-b3388\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A not\u00edcia tamb\u00e9m trouxe press\u00e3o para os pap\u00e9is do Magazine Luiza, concorrente no setor de eletr\u00f4nicos e eletrodom\u00e9sticos.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-c10tb\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Analistas do Santander avaliam que o acordo traz benef\u00edcios para ambos os lados.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<\/div>\n<\/div>\n<div class=\"mc-article-body\">\n<article>\n<div id=\"chunk-abafr\">\n<div class=\"mc-column mc-side-item__container\" data-block-type=\"ads\" data-block-id=\"3\">\n<div class=\"mc-side-item mc-side-item--right content-ads content-ads--side-ad\">\n<div id=\"banner_materia1\" class=\"tag-manager-publicidade-container tag-manager-publicidade-banner_materia1 tag-manager-publicidade-container--carregado tag-manager-publicidade-container--visivel\" data-google-query-id=\"CKq7wfGPu5ADFSBK3QIdHiA4zA\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_G1\/Economia_2__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-11h6r\">\n<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"44\" data-block-id=\"2\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">As a\u00e7\u00f5es da\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\">Casas Bahia<\/a>\u00a0subiram mais de 17% nesta quinta-feira,<strong>\u00a0impulsionadas pelo an\u00fancio de uma parceria com o Mercado Livre<\/strong>. A partir de novembro,\u00a0<span class=\"highlight highlighted\">a varejista come\u00e7ar\u00e1 a vender seus produtos na plataforma do marketplace<\/span>, em um acordo comercial de longo prazo.<\/p>\n<\/div>\n<\/div>\n<div class=\"wall protected-content\">\n<div id=\"chunk-cqia8\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"18\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A not\u00edcia tamb\u00e9m trouxe press\u00e3o para os pap\u00e9is do\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\">Magazine Luiza<\/a>, concorrente no setor de eletr\u00f4nicos e eletrodom\u00e9sticos.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-3ml8k\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"54\" data-block-id=\"6\">\n<ul class=\"content-unordered-list\">\n<li>Por volta de 12h10, as a\u00e7\u00f5es da\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\">Casas Bahia<\/a>\u00a0avan\u00e7avam\u00a0<strong>6,35%<\/strong>, a\u00a0<strong>R$ 3,35<\/strong>, chegando a atingir\u00a0<strong>R$ 3,69<\/strong>\u00a0na m\u00e1xima do dia, o que representa uma alta de<strong>\u00a017,1%<\/strong>.<\/li>\n<li>J\u00e1 os pap\u00e9is do Mercado Livre se mantinham est\u00e1veis, em\u00a0<strong>US$ 2.097,01<\/strong>.<\/li>\n<li>Enquanto isso, as a\u00e7\u00f5es da\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\">Magazine Luiza<\/a>\u00a0ca\u00edam\u00a0<strong>6%<\/strong>, a\u00a0<strong>R$ 7,84<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"chunk-lvp0\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"8\"><\/div>\n<\/div>\n<div id=\"chunk-4cgj9\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Executivos das duas empresas disseram que a expectativa \u00e9 que\u00a0<span class=\"highlight highlighted\">a parceria aumente a participa\u00e7\u00e3o do Mercado Livre nesses segmentos no Brasil, ao mesmo tempo em que ajuda a impulsionar as vendas da\u00a0<\/span><a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\"><span class=\"highlight highlighted\">Casas Bahia<\/span><\/a>.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-bjp8e\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"14\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Analistas do Santander avaliam que\u00a0<strong>o acordo traz benef\u00edcios para ambos os lados<\/strong>.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-t6ev\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"45\" data-block-id=\"11\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<blockquote class=\"content-blockquote theme-border-color-primary-before\"><p>&#8220;Considerando que a\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\">Casas Bahia<\/a>\u00a0j\u00e1 vem focando em categorias de bens dur\u00e1veis nos \u00faltimos meses, os poss\u00edveis ganhos de escala em vendas obtidos ao alcan\u00e7ar um p\u00fablico mais amplo devem contribuir para uma maior alavancagem operacional e para melhores condi\u00e7\u00f5es junto aos fornecedores&#8221;, afirmaram.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-52feh\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"12\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Para o Mercado Livre, a parceria deixa a plataforma mais completa, adicionando um grande player nacional em categorias em que vendedores menores t\u00eam dificuldade de competir.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-n2ql\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"3\" data-block-id=\"13\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\n<div class=\"content-intertitle\">\n<h2>Magalu sob press\u00e3o<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-etec1\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"40\" data-block-id=\"14\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Apesar do efeito positivo para\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\">Casas Bahia<\/a>\u00a0e Mercado Livre,\u00a0<span class=\"highlight highlighted\">os analistas destacam que a\u00a0<\/span><a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\"><span class=\"highlight highlighted\">Magazine Luiza<\/span><\/a><span class=\"highlight highlighted\">\u00a0pode sentir uma press\u00e3o extra nas vendas de produtos pr\u00f3prios<\/span>, dado que a parceria fortalece a posi\u00e7\u00e3o competitiva da\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/casas-bahia\/\">Casas Bahia<\/a>\u00a0no marketplace.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-5ibkp\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"37\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Analistas do Citi colocaram o\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\" data-mrf-link=\"https:\/\/g1.globo.com\/tudo-sobre\/magazine-luiza\/\">Magazine Luiza<\/a> sob observa\u00e7\u00e3o negativa por 30 dias ap\u00f3s o an\u00fancio, considerando que a parceria, junto com a concorr\u00eancia intensa de Mercado Livre, Shopee e Amazon, aumenta a press\u00e3o sobre a empresa.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-6rnni\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"17\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/WNHjg8_Ac0XfZDQC-oRBFUMEaWw=\/0x0:3000x2000\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2024\/s\/3\/KsxjYyR1ysKxThJWITRw\/ato20240429117.jpg\" alt=\"Movimenta\u00e7\u00e3o de clientes em Loja das Casas Bahia, na zona sul da capital paulista, nesta segunda-feira, 29 de abril de 2024. \u2014 Foto: RENATO S. CERQUEIRA\/ATO PRESS\/ESTAD\u00c3O CONTE\u00daDO\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Movimenta\u00e7\u00e3o de clientes em Loja das Casas Bahia, na zona sul da capital paulista, nesta segunda-feira, 29 de abril de 2024. \u2014 Foto: RENATO S. CERQUEIRA\/ATO PRESS\/ESTAD\u00c3O CONTE\u00daDO<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"medium-centered subtitle\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a\u00e7\u00f5es da Casas Bahia subiram mais de 17% nesta quinta-feira, impulsionadas pelo an\u00fancio de uma parceria com o Mercado Livre.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,56],"tags":[],"class_list":["post-120365","post","type-post","status-publish","format-standard","hentry","category-casas-bahia","category-l-founders"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/120365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=120365"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/120365\/revisions"}],"predecessor-version":[{"id":120366,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/120365\/revisions\/120366"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=120365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=120365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=120365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}