{"id":119112,"date":"2025-09-24T17:39:41","date_gmt":"2025-09-24T20:39:41","guid":{"rendered":"https:\/\/monitoramento.spmj.com.br\/noticias\/?p=119112"},"modified":"2025-09-24T17:39:41","modified_gmt":"2025-09-24T20:39:41","slug":"mercado-livre-usara-125-robos-para-separar-pedidos-no-brasil-apos-novo-frete-gratis-impulsionar-vendas","status":"publish","type":"post","link":"https:\/\/monitoramento.spmj.com.br\/noticias\/2025\/09\/24\/mercado-livre-usara-125-robos-para-separar-pedidos-no-brasil-apos-novo-frete-gratis-impulsionar-vendas\/","title":{"rendered":"Mercado Livre usar\u00e1 125 rob\u00f4s para separar pedidos no Brasil, ap\u00f3s novo frete gr\u00e1tis impulsionar vendas"},"content":{"rendered":"<section class=\"content--header\">\n<div class=\"row content-head featured \">\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">Equipamentos in\u00e9ditos no pa\u00eds manuseiam at\u00e9 105 mil itens por dia, diminuindo em 25% o ciclo de processamento de pedidos com m\u00faltiplos itens<\/h2>\n<\/div>\n<\/div>\n<div class=\"content__signa-share\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\" data-mrf-recirculation=\"Autor da mat\u00e9ria\">\n<div class=\"content-publication-data__text\">\n<div class=\"content-publication-data__from\">Por\u00a0<\/p>\n<address><a title=\"Filipe Vidon\" href=\"https:\/\/oglobo.globo.com\/autores\/filipe-vidon\/\" data-mrf-link=\"https:\/\/oglobo.globo.com\/autores\/filipe-vidon\/\">Filipe Vidon<\/a><\/address>\n<p>\u00a0\u2014 S\u00e3o Paulo<\/p><\/div>\n<p class=\"content-publication-data__updated\">24\/09\/2025 17h14\u00a0<span class=\"content-publication-data__updated-relative\">\u00a0Atualizado\u00a0agora<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content__share-bar-container\">\n<section class=\"sharebar\">\n<ul class=\"sharebar__list\">\n<li class=\"sharebar__item\" data-mrf-recirculation=\"Compartilhar rede sociais\"><a class=\"sharebar__link\" 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data-mrf-link=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/oglobo.globo.com\/economia\/noticia\/2025\/09\/24\/mercado-livre-usara-125-robos-para-separar-pedidos-no-brasil-apos-novo-frete-gratis-impulsionar-vendas.ghtml%3Futm_source%3DWhatsapp%26utm_medium%3DSocial%26utm_campaign%3Dcompartilhar\">Whatsapp<\/a><\/li>\n<\/ul>\n<\/section>\n<details class=\"share-gift\" role=\"button\">\n<summary class=\"share-gift__summary\" data-mrf-recirculation=\"Presentear mat\u00e9ria\"><\/summary>\n<ul class=\"share-gift__list\">\n<li class=\"share-gift__item\"><\/li>\n<li class=\"share-gift__item\"><\/li>\n<li class=\"share-gift__item\"><a class=\"share-gift__link\" name=\"copy\" data-type=\"copy\" data-utm=\"utm_source=Copiarlink&amp;utm_medium=Social&amp;utm_campaign=compartilharmateria\"><\/a><\/li>\n<li class=\"share-gift__item\">\n<p class=\"share-gift__message\">\n<\/li>\n<\/ul>\n<\/details>\n<\/div>\n<\/div>\n<div class=\"row medium-uncollapsed content-top-image\" data-block-type=\"featured-image\" data-block-id=\"0\">\n<div class=\"column medium-centered medium-22 large-20 desktop \">\n<figure class=\"content-featured-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"content-featured-image\" src=\"https:\/\/s2-oglobo.glbimg.com\/MBm0sY_ORtlUUHD-uJBJ5iYwTRc=\/0x0:1599x899\/888x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2025\/i\/s\/BeW0OFQCyNuovN6fjiwQ\/imagem-do-whatsapp-de-2025-09-24-a-s-16.14.07-4cc25b7b.jpg\" alt=\"Novos rob\u00f4s do Mercado Livre\" width=\"1599\" height=\"899\" \/><figcaption class=\"content-featured-caption\">Novos rob\u00f4s do Mercado Livre \u2014 Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<section class=\"resumo-irineu\" data-gtm-vis-recent-on-screen920778_921=\"981\" data-gtm-vis-first-on-screen920778_921=\"981\" data-gtm-vis-total-visible-time920778_921=\"100\" data-gtm-vis-has-fired920778_921=\"1\">\n<div class=\"resumo-irineu__head\">\n<div>\n<h4>RESUMO<\/h4>\n<p>Sem tempo? Ferramenta de IA resume para voc\u00ea<\/p>\n<\/div>\n<\/div>\n<p class=\"toggle-label__read\">CLIQUE E LEIA AQUI O RESUMO<\/p>\n<\/section>\n<\/section>\n<div id=\"mc-article-body\" class=\"mc-article-body \">\n<article>\n<div class=\"no-paywall\">\n<div class=\"mc-column mc-side-item__container\" data-block-type=\"ads\" data-block-id=\"1\">\n<div class=\"mc-side-item mc-side-item--right content-ads content-ads--side-ad mc-side-item-block\">\n<div id=\"banner_materia1\" class=\"tag-manager-publicidade-container\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"87\" data-block-id=\"2\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">A\u00a0<a class=\"\" href=\"https:\/\/oglobo.globo.com\/economia\/negocios\/noticia\/2025\/06\/06\/mercado-livre-faz-ofensiva-e-anuncia-frete-gratis-a-partir-de-r-19.ghtml\" data-mrf-link=\"https:\/\/oglobo.globo.com\/economia\/negocios\/noticia\/2025\/06\/06\/mercado-livre-faz-ofensiva-e-anuncia-frete-gratis-a-partir-de-r-19.ghtml\">decis\u00e3o do Mercado Livre de reduzir o valor m\u00ednimo para frete gr\u00e1tis de R$ 79 para R$ 19<\/a>\u00a0j\u00e1 teve impactos nas vendas, com um crescimento de 34% no volume comercializado em julho em rela\u00e7\u00e3o ao m\u00eas anterior, ou 26% se comparado ao mesmo m\u00eas de 2024. O an\u00fancio, feito nesta quarta-feira (24) pelo vice-presidente s\u00eanior da plataforma, Fernando Yunes, no evento Mercado Livre Experience, acompanha o lan\u00e7amento de uma nova gera\u00e7\u00e3o de rob\u00f4s de separa\u00e7\u00e3o que promete acelerar as opera\u00e7\u00f5es log\u00edsticas e otimizar as entregas.<\/p>\n<\/div>\n<div class=\"wall protected-content\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"52\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">A aposta no frete mais acess\u00edvel, embora pressione a rentabilidade no curto prazo, visa o crescimento sustent\u00e1vel a longo prazo ao expandir a base de clientes, afirmou o executivo. Segundo Yunes, a plataforma viu o n\u00famero de usu\u00e1rios e novos clientes crescer significativamente, mas a empresa n\u00e3o divulgou os n\u00fameros exatos.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">Yunes destacou tamb\u00e9m que a estrat\u00e9gia de frete gr\u00e1tis para pedidos de menor valor, com prazos de entrega mais longos, permite que a empresa utilize melhor sua malha log\u00edstica.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"47\" data-block-id=\"6\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">\u2014 Temos que mandar o caminh\u00e3o de todo jeito, ent\u00e3o ocupamos espa\u00e7os sobrando com esses pacotes que n\u00e3o t\u00eam urg\u00eancia \u2014 completa Luiz Vergueiro, diretor s\u00eanior de log\u00edstica. Segundo a empresa, essa otimiza\u00e7\u00e3o de rotas e espa\u00e7os vazios gerou um ganho de efici\u00eancia crucial para a opera\u00e7\u00e3o.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"68\" data-block-id=\"7\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">A chegada dos rob\u00f4s de separa\u00e7\u00e3o in\u00e9ditos no Brasil complementa essa estrat\u00e9gia, com o objetivo de reduzir o tempo de processamento dos pedidos. A nova frota de 125 rob\u00f4s \u00e9 capaz de manusear at\u00e9 105 mil itens por dia, diminuindo em 25% o ciclo de processamento de pedidos com m\u00faltiplos itens. Essa inova\u00e7\u00e3o, de acordo com Vergueiro, eleva o padr\u00e3o de automa\u00e7\u00e3o da empresa, permitindo entregas mais r\u00e1pidas.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"67\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">O uso dos rob\u00f4s significa, na pr\u00e1tica, uma hora a menos no ciclo total de preparo de uma encomenda, o que possibilita um avan\u00e7o no prazo de entrega para os consumidores. No total, a empresa j\u00e1 possui quase 500 rob\u00f4s em opera\u00e7\u00e3o no pa\u00eds, contando tamb\u00e9m com um modelo chin\u00eas que carrega as estantes at\u00e9 os operadores, economizando quil\u00f4metros de caminhada dos trabalhadores de centros de distribui\u00e7\u00e3o.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"4\" data-block-id=\"9\">\n<p class=\"content-text__container\" data-mrf-recirculation=\"Article links\">\n<div class=\"content-intertitle\">\n<h2>Crescimento e impacto econ\u00f4mico<\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"62\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">O avan\u00e7o na log\u00edstica \u00e9 justificado pela expans\u00e3o cont\u00ednua do Mercado Livre no Brasil, maior mercado da empresa na Am\u00e9rica Latina. Dados apresentados pela empresa mostram que 5,8 milh\u00f5es de empreendedores e pequenas e m\u00e9dias empresas (PMEs) usaram o ecossistema da companhia em 2024. Juntos, eles movimentaram R$ 381 bilh\u00f5es, um valor que, se considerado isoladamente, equivaleria a 3,2% do PIB nacional.<\/p>\n<\/div>\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"11\">\n<div class=\"mc-column content-media__container\">\n<div class=\"content-media-container\">\n<figure class=\"content-media__figure\"><img loading=\"lazy\" decoding=\"async\" class=\"content-media__image\" src=\"https:\/\/s2-oglobo.glbimg.com\/_xP6gdKQ7zW0aSE0S59jbsy9f5M=\/0x0:1280x853\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2025\/g\/0\/0PI7psR16OJ8FDTkFVMQ\/whatsapp-image-2025-04-08-at-10.26.43-1-.jpeg\" alt=\"Esteira com encomendas em galp\u00e3o do Mercado Livre \u2014 Foto: Divulga\u00e7\u00e3o\/Mercado Livre\" width=\"1280\" height=\"853\" \/><figcaption class=\"content-media__description\">Esteira com encomendas em galp\u00e3o do Mercado Livre \u2014 Foto: Divulga\u00e7\u00e3o\/Mercado Livre<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"12\">\n<div id=\"banner_materia2\" class=\"tag-manager-publicidade-container mc-has-reveal mc-has-ad-lazyload\" data-id=\"banner_materia2\">\n<div id=\"google_ads_iframe_\/85042905\/info.web.oglobo\/economia\/materia_3__container__\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"60\" data-block-id=\"13\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">Para 59% das PMEs na plataforma, as vendas no Mercado Livre s\u00e3o a principal fonte de renda. O crescimento dos neg\u00f3cios parceiros \u00e9 um dos principais focos da empresa, que gerou mais de 111 mil empregos no ano passado. Fernando Yunes, vice-presidente s\u00eanior e l\u00edder do Mercado Livre no Brasil, destacou a import\u00e2ncia do ecossistema para a economia local.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"28\" data-block-id=\"14\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">\u2014 Mais do que n\u00fameros, os dados refletem hist\u00f3rias reais de transforma\u00e7\u00e3o vividas por milh\u00f5es de brasileiros que empreendem e crescem junto com a plataforma \u2014 disse Yunes.<\/p>\n<\/div>\n<div data-track-category=\"multicontent\" data-track-action=\"ultimo chunk conteudo\" data-track-noninteraction=\"false\" data-track-scroll=\"view\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"70\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">Com a expans\u00e3o de sua malha log\u00edstica \u2014 que em 2025 teve um aumento de 47% na metragem de suas instala\u00e7\u00f5es, totalizando quase 5 mil opera\u00e7\u00f5es no pa\u00eds \u2014 o Mercado Livre refor\u00e7ou a capacidade de entrega, apostando tamb\u00e9m na Black Friday 2025. De acordo com dados da companhia, 56% das entregas s\u00e3o feitas em at\u00e9 24 horas nas capitais, \u00edndice que chega a 73% no estado de S\u00e3o Paulo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0decis\u00e3o do Mercado Livre de reduzir o valor m\u00ednimo para frete gr\u00e1tis de R$ 79 para R$ 19\u00a0j\u00e1 teve impactos nas vendas, com um crescimento de 34% no volume comercializado em julho em rela\u00e7\u00e3o ao m\u00eas anterior, ou 26% se comparado ao mesmo m\u00eas de 2024. O an\u00fancio, feito nesta quarta-feira (24) pelo vice-presidente s\u00eanior da plataforma, Fernando Yunes, no evento Mercado Livre Experience, acompanha o lan\u00e7amento de uma nova gera\u00e7\u00e3o de rob\u00f4s de separa\u00e7\u00e3o que promete acelerar as opera\u00e7\u00f5es log\u00edsticas e otimizar as entregas.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,65],"tags":[],"class_list":["post-119112","post","type-post","status-publish","format-standard","hentry","category-l-founders","category-mercado-livre"],"acf":[],"_links":{"self":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/119112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=119112"}],"version-history":[{"count":1,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/119112\/revisions"}],"predecessor-version":[{"id":119114,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/posts\/119112\/revisions\/119114"}],"wp:attachment":[{"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=119112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=119112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monitoramento.spmj.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=119112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}